College Marketing Specialist

Ohlone College

Ideal Candidate Statement: The ideal candidate possesses a can-do attitude and is able to manage multiple projects under a tight timeline. Shall have experience in working in the area of marketing, communications, or advancement within an educational institution. Is organized and provides good customer service to colleagues, external partners, and vendors. Has excellent oral and written communication skills and is detail-oriented, data-driven, and fiscally responsible.

Ohlone prides itself as a Learning College with the motto of 'A World of Cultures United in Learning' and we are looking for staff who embrace diversity in serving students of varied backgrounds and learning styles, highly ethical, trustworthy, credible, loyal and is respectful of diverse views and opinions;

The college has a firm commitment to environmental sustainability and looks to all employees to support this important goal.



Job Description Summary: Under the direction of an administrator, assist departments, divisions and other College entities with advertising and publicity content development and marketing plans; oversee and provide work direction to contracted graphic designers; generate, maintain, and update electronic marquee messages; assist in the maintenance, updating and tracking of the departmental budget; train and provide work direction to student workers as assigned.



Essential Duties: ESSENTIAL DUTIES
1. Assist departments, divisions and other College entities with advertising and publicity content development and marketing plans, including coordinating the dissemination of catalogs, class schedules, and other information to outside agencies;
2. Review, update and submit media press releases, schedule and catalog covers, departmental brochures and annual reports;
3. Develop and draft preliminary project and media schedules, marketing strategic plans and events;
4. Research demographic information to assist with marketing strategies;
5. Generate drafts of advertising and promotional language and make advertising purchases;
6. Oversee media-related aspects including scheduling photo shoots, and maintain updated media lists;
7. Oversee and provide work direction to contracted graphic designers including addressing budgeting aspects, address print revisions, coordinate printings, and track advertising;
8. Communicate with advertising and media agencies to facilitate College partnerships;
9. Serve as a representative of the College at various community events;
10. Assist in the maintenance, updating and tracking of the departmental budget including generating and submitting purchase orders and receiving, coding, submitting and reconciling invoices using assigned databases;
11. Generate, maintain, and update electronic messages for College marquees, inclusive of maintaining compliance with College policies and procedures when advertising College events and activities;
12. Disburse and track loanable and rentable items in accordance with College policies and procedures;
13. Train and provide work direction to student workers as assigned; schedule meetings with assigned personnel;
14. Maintain branding standards and assist personnel with updated versions of College branding and marketing materials and logos;
15. Monitor, update and upload content to College social media sites;
16. Communicate with co-workers and external organizations and send emails to students related to
College activities and programs, resolve issues and conflicts and exchange information;
17. Perform clerical-related duties such as monitoring and ordering office supplies in keeping within the department budget;
18. Provide technical information and assistance regarding assigned functions, including the formulation and development of policies, procedures and programs related to assigned duties;
19. Coordinate and manage marketing photography and be responsible for the distribution and collection of photo release forms as necessary;
20. Demonstrate sensitivity to and respect for the diverse academic, socioeconomic, cultural, disability and ethnic backgrounds of the Colleges students, faculty, staff, and community.
21. Effectively engage and support historically disproportionately impacted groups by addressing issues of equity and improving culturally responsive service-oriented practices.
22. Perform other related duties as assigned



Knowledge, Skills, and Abilities: KNOWLEDGE OF
1. Principles and practices of marketing and advertising;
2. Local print, broadcast, outdoor, specialty and social media outlets;
3. Principles and practices of project management, public relations and media planning;
4. Effective oral and written communication skills;
5. Principles and practices of training;
6. Laws, codes, regulations, policies and procedures related to the position;
7. General office equipment necessary for the efficient functioning of the department;
8. General knowledge of graphic design software (e.g.: Adobe Photoshop and Illustrator);

SKILLS TO
1. Operate a computer and assigned software;
2. Analyze situations adopt effective courses of action;
3. Interpret, apply and explain rules, regulations, policies and procedures;
4. Plan and organize work;
5. Establish and maintain cooperative and effective working relationships with others;
6. Maintain records and files related to budget accounts;
7. Apply principles related to marketing and media;
8. Utilize effective interpersonal skills using tact, patience, and courtesy.

ABILITY TO
1. Maintain positive and cooperative working relationships;
2. Communicate effectively both orally and in writing;
3. Meet schedules and deadlines;
4. Work independently;
5. Prepare comprehensive narrative and statistical reports;
6. Enter data accurately and in a timely manner;
7. Track all media and marketing activities.



Education and Experience: MINIMUM QUALIFICATIONS
Any combination equivalent to a Bachelors degree in advertising, marketing, or a related field and two years of marketing experience and use of graphic design principles and standards.
Must have evidence of responsiveness to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds of community college students and employees, as these factors relate to the need for equity-minded practices.



Preferred Qualifications:

Salary Range:
$70,476 - $98,852 Annually (CSEA Salary Schedule Range # 44)$70,476 Annually$77,688 Annually$98,952 Annually

Posting Number:
S208-14

Close Date:
4/10/2023

Foreign Transcripts:
Transcripts issued outside the United States require a course-by-course analysis with an equivalency statement from a certified transcript evaluation service verifying the degree equivalency to that of an accredited institution within the USA. This report must be attached with the application and submitted by the filing deadline.

Benefits Statement:
HEALTH AND WELFARE BENEFITS

1. Medical, dental, vision, life insurance, EAP and LTD
2. Membership in Public Employees Retirement System Candidates hired on or after January 1, 2013 are subject to restrictions imposed by PEPRA)
3. Contribution to O.A.S.D.I. (Social Security)
4. Paid vacation
5. Paid sick leave
6. Paid holidays and district-paid floating personal days
7. Summer 4/10 schedule (Fridays off)
8. Longevity pay step increase based on your years of service
9. IRS Section 125 Flexible Medical Spending Plan
10. 457(b) Deferred Compensation Plan (employee contributes)
11. 403(b) Tax Shelter Annuity Plan (employee contributes)

Benefits will be prorated for positions less than 100%

Immigration Reform & Control Act of 1986:
Applicants selected for positions will be required to provide identification and employment eligibility as outlined in the federal 'Immigration Reform & Control Act of 1986.'

District Statement:
Founded in 1967, Ohlone College is named in honor of the early Ohlone People who inhabited the San Francisco Bay Area. Ohlone College is committed to providing a high-quality education to serve our diverse population of over 15,000 students per year. Ohlone College is nationally recognized for our Deaf Studies and Interpreter Preparation programs, and is widely known for our nursing, health sciences, liberal arts, biomedical science, and smart manufacturing programs. As a learning community, we embrace and champion inclusivity, integrity, student expression, global citizenship, and continuous improvement.

Ohlone College is one of the top-ranked community colleges in California, serving the cities of Fremont, Newark, and Union City. Our campuses in Fremont and Newark are centrally located in the East Bay between San Francisco, Oakland, and San Jose. This region is known as a hub of innovation and economic activity, and home to some of the most advanced manufacturing, biomedical research, and clean energy companies in California, including Tesla, Meta, Seagate, and Lam Research.

The main campus in Fremont is located near Interstate 680 at the base of Mission Peak, just south of the historic Mission San Jose, and is the primary gateway to year-round hiking, biking, and hang gliding in the Mission Peak Regional Preserve. The Newark Center for Health Sciences and Technology is located near Interstate 880 in a hub of new residential and commercial development. The two campuses are connected by shuttle to each other and the Warm Springs BART station, which offers convenient access to public transit throughout the Bay Area.

EEO Statement Summary:
The District is strongly committed to the principles of equal opportunity and to hiring qualified staff who reflect the diversity of our community. The District encourages a diverse pool of applicants and does not discriminate on the basis of sex, race, religious creed, color, national origin, ancestry, age (40 or over), medical condition, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, disability, military and veteran status, pregnancy/childbirth/breastfeeding or related medical condition or any other protected basis in any of its policies, practices, or procedures. The college encourages applications from all qualified applicants.

If you have a disability and are in need of special services, equipment, or facilities in order to apply or interview for this opening, please call the Human Resources office at: (510) 659-6088.

Conditions of Employment: Offers of employment are contingent upon Governing Board approval. Employment with Ohlone Community College is not complete or official until applicants meet all pre-employment requirements. All new employees are required to submit official transcripts, proof of freedom from tuberculosis and proof of vaccination from COVID-19. In addition, you will be required to provide identification and employment eligibility as outlined in the federal 'Immigration Reform & Control Act of 1986.' Pre-employment tests and/or medical examinations may be required. Ohlone Community College does not sponsor H1B visas. Employees must sign the Oath or Affirmation of Allegiance and submit fingerprints for CA Department of Justice clearance. Employees must be California residents on their date of hire and for the duration of their employment with Ohlone Community College District.

To apply, visit: https://employment.ohlone.edu/postings/49051









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