Reporting to the Senior Associate AD for External Operations, this position will primarily focus on game day experience and fan engagement along with brand awareness to increase overall athletics attendance and revenue generation. In addition to increased attendance, this person will creatively foster a first-class game-day experience in the revenue sports to ensure repeat attendance, new donors and new revenue. Description of Duties and Tasks Lead the overall marketing plan for LR Athletics with an emphasis on developing a comprehensive marketing plan for football and basketball then fulfilling the plan. Create a dynamic and interactive game-day environment for football and basketball that appeals to all ages and increases the likelihood of return tri