Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.
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Job Description:
At Regions, the Marketing Digital Strategist creates and manages digital marketing strategies that drive brand awareness and customer conversion with measurable results.
Primary Responsibilities
Gathers, synthesizes, and applies digital insights to form strategies
Leads strategy development and delivery of digital marketing to various audiences across multiple digital channels; channels include content, display, email, mobile, search engine marketing, search engine optimization, social media, and video
Communicates digital strategies to business partners and stakeholders on a regular basis to ensure integration and support for programs and initiatives
Ensures alignment of digital media and messaging across all channels
Develops success metrics, and tracks performance against goals and budget
Leverages Media Mix Modeling and Cross-Channel Attribution tools to provide reporting and optimization recommendations
Manages the digital tools and technologies, the data management platform (DMP), and the methods by which the platforms can be used to effectively accomplish business objectives
Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate
Develops test-and-learn strategies as appropriate to test new opportunities or to evaluate value of programs
Ensures digital strategies are executed within strict conformance with risk, security, and other applicable standards and support the development of new standards for evolving channels
Manages media verification tools and methods by which the platforms monitor digital media quality (brand safety, fraud and viewability)
Provides guidance to junior strategists on occasion
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
Requirements
Bachelor's degree in Marketing or related field
Three (3) years of experience in consumer advertising strategies, preferably in digital and/or high technology
Preferences
One (1) year working with a Data Management Platform (DMP) with experience managing data and building audiences
Experience executing out of home, print, radio, and television campaigns
Experience in the oversight and management of media campaigns across several channels
Advanced understanding of digital marketing including display, email, mobile, native, retargeting, search, social and video
Be a thought leader who can share trends and behaviors on digital media to optimize existing platforms as well as properties that are not currently used or that are underutilized
Skills and Competencies
Ability to effectively communicate both technical and non-technical information internally and externally teams
Ability to learn additional systems as needed
Ability to research, analyze data, and derive facts
Ability to work in a team environment when applicable
Ability to work under moderate guidance
Ability to work under pressure and meet deadlines
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation
Primary Responsibilities
Manage Marketing/Ad Tech + Campaign projects, backlogs, and timelines to deliver projects on time and within budget
Responsible for software delivery lifecycle of the analytics & tagging platforms including event tracking, marketing pixels and third-party integrations
Manage landing page development to ensure timeliness and journey alignment to meet campaign objectives
Develops test-and-learn strategies as appropriate to test new opportunities or to evaluate value of programs, launching A/B and MVT tests to improve conversion rate
Manages media verification tools and methods by which the platforms monitor digital
Develops success metrics, and tracks performance against goals and budget
Leverages Media Mix Modeling and Cross-Channel Attribution tools to provide reporting and optimization recommendations
Ensures digital strategies are executed within strict conformance with risk, security, and other applicable standards and support the development of new standards for evolving channels
Additional Preferences
Experience in digital marketing and/or marketing, or web development/user experience (UX)
2+ years of experience in web development with skills in JavaScript, HTML and JQuery
Advanced knowledge working with Tag Management Systems, preferably Ensighten, with demonstrable experience implementing and managing tagging across an enterprise-level site
Ability to effectively communicate both technical and non-technical information internally and externally teams
Proficient working with Analytics tools, preferably Adobe Analytics
Experience in the oversight and management of media campaigns across several channels
Skills and Competencies
Ability to communicate results and provide recommendations for enhancements to the business
Knowledge of landing page development to support marketing driven efforts
Familiarity with various MarTech Platforms, including: Content Management Systems (Sitecore CMS), Data Management Platforms (Adobe Audience Manager), Customer Data Platforms (CDP), etc.
Adept at understanding privacy and cookie deprecation factors and adapting strategy to mitigate risk and provide consistent experiences
Be a thought leader who can share trends and behaviors on digital media to optimize existing platforms as well as properties that are not currently used or that are underutilized
Ability to work in a team environment when applicable
Strong work ethic and self-motivation
Position Type
Full time
Compensation Details
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the national range and level of the position.
Job Range Target:
Minimum:
$59,593.50 USD
Median:
$87,920.00 USD
Incentive Pay Plans:
This job is not incentive eligible.
Benefits Information
Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions' benefits, please click or copy the link below to your browser.
We have a passion for creating an inclusive environment that promotes and values diversity of race, color, national origin, religion, age, sexual orientation, gender identity, disability, veteran status, genetic information, sex, pregnancy, and many other primary and secondary dimensions that make each of us unique as individuals and provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work is the right thing to do.
Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.
