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Indianapolis, Indiana,
Posted: 23-May-23
Location: Dayton, Ohio
Type: Full Time
Salary: Starting at $50,000 per year
POSITION SUMMARY
The Marketing & Patron Acquisition Manager works to implement initiatives to build audiences for all DPAA performances and programs. The Manager works collaboratively with department peers to devise strategies that attract first-time ticket buyers and foster conversion toward multi-ticket and subscription purchases using principles from The Long-Haul Model.
The Manager is a key contributor to the planning process: they help to outline strategy and are responsible for proposing tactical methods to achieve department goals. They maintain a budget and work with a team of vendors—printers, photographers, designers, and the like—to output supporting collateral. Finally, the Manager analyzes results, reports on campaign effectiveness, and proposes the next steps.
Who you are:
Organized, creative, and productive, you are able to devise strategies that help everyone to discover a love for the arts! You recognize barriers, consumer purchase patterns, and industry trends, and you work to implement new ideas that raise brand awareness, increase audiences, and enhance the consumer experience.
Who we are:
We’re a vibrant and creative marketing team consisting of a Vice President of Marketing & Audience Development, Director of Communications, Engagement & Patron Services Manager, and Marketing Coordinator. Together, we share our passion for the arts, and help to shape the way in which our community perceives and interacts with our offerings.
What we’ll achieve together:
You’ll help us to achieve a greater impact in our community as we actively demonstrate that all are welcomed and invited to participate in the arts. Together, we’ll work to raise the profile of the organization, meet sales goals, and ensure that the arts continue to thrive in Dayton, Ohio.
QUALIFICATIONS
Personal attributes:
- Bachelor’s degree in Marketing, Communication, Arts Management, or equivalent combination of education and experience; a master’s degree is a plus
- 3+ years of experience in marketing, communications, or relevant field
- Able to work evenings and weekends throughout the performance season
- Outstanding communication skills: interpersonal, verbal, and written
- A passion for the performing arts is a plus
Experienced in:
- Strategic planning and implementation
- Building robust multi-media / multi-channel marketing campaigns to grow general awareness and earned revenue
- Hiring and managing contractors
- Reporting, analysis, and budgeting
- Brand management
Technical proficiencies:
- Microsoft Office Suite
- Adobe Creative Suite
- CRM platforms, and specifically, Tessitura
- CMS platforms, and specifically, Wordpress and TNEW
- Email marketing platforms such as Mailchimp or Constant Contact
- Digital marketing via Meta or the Google Display Network
Bonus skills:
- SEO / SEM
- Google Analytics
DUTIES AND RESPONSIBILITIES
- Aid in crafting and executing an annual marketing plan consisting of activities, timeline, and budget
- Launch season and event-specific campaigns to build awareness, excitement, and sales using an integrated, multi-media approach inclusive of digital marketing and social media, as well as print advertising, direct mail, billboards, broadcast media, and other channels
- Identify target audiences and produce key messaging for each segment
- Act as the primary website administrator
- Oversee survey distribution and collection, implementing best practices. Analyze data and report on findings
- Oversee data pulls, purchase lists, and/or complete trades to reach prospective new buyers
- Analyze efforts, measuring the success of all acquisition programs and adjusting strategies and/or messaging as needed
- Oversee the production of print and digital performance programs, ads, signage, promotional items, and other collateral
- Provide support to other departments by fulfilling collateral requests, routing to vendors and department heads as necessary
- Manage the marketing archive
- Act as brand ambassador and help to enforce standards and ensure consistency across the organization
- Assist with special events and community outreach
- Provide onsite support at performances and events
- All other duties as assigned
WORK CONDITIONS
- Significant evening or weekend functions or performances
- Standing for extended periods of time
- Moving/lifting objects, boxes, and furniture as needed/allowed, not to exceed 20lbs.
COMPENSATION & BENEFITS
- Starting at $50,000 per year; negotiable based on experience
- 403(b)
- Dental and Vision Insurance
- Health Insurance
- Paid Time Off
TO APPLY
To apply, please submit a letter and resume detailing your interest and qualifications by email to blaughlin@daytonperformingarts.org. We will only contact those candidates whom we consider for the role. No phone calls, please.
In accordance with applicable federal, state, and local laws, the DPAA is committed to a policy of nondiscrimination and equal employment opportunity. All employment decisions will be made without regard to race, color, gender, religion, sexual orientation, national origin, ancestry, age, pregnancy, marital status, political affiliation, veteran status, or non-job-related handicap, or any other protected characteristic. This applies to all areas of employment, including but not limited to recruitment, selection, promotion, compensation, and termination.