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POSITION SUMMARY: The Marketing Data Analyst gathers, analyzes, and interprets data to inform marketing strategies and tactics. Collaborates with the Marketing team to identify key performance indicators and develop reports to measure the effectiveness of marketing campaigns and initiatives. PRINCIPAL RESPONSIBILITIES: Gathers, cleans, and organizes data from a variety of sources, including web analytics, email marketing tool, and the CRM system. Analyzes data to identify trends, patterns, and insights that inform marketing strategies and outreach tactics. Develops and maintains dashboards and reports to measure the performance of marketing campaigns and initiatives. Collaborates with the mark
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