In consultation with the Associate Dean, develops a cohesive branding and marketing strategy and works closely with faculty and Crown Family School offices, centers, programs, and initiatives to develop and implement best practices for disseminating materials and fulfilling institutional goals.
Supervises communications and marketing projects with primary responsibility for serving clientsâ™ needs, programs, and initiatives within Crown Family School.
The Director will proactively coordinate updates and develop marketing content for the Crown Family School website and social media accounts while directing the work of the digital and social media strategist and empowering content managers within the Crown Family School.
The Director will work with internal and external resources to develop communications, marketing materials, and publications.
Ensures Crown Family School brand compliance and works to develop an updated, comprehensive branding guide for the Crown Family School community and partners.
Â Manages Signature Crown Family School initiatives and annual projects such as annual reports, enrollment brochures, and annual handbooks and serves as a key liaison for the UChicago Creative team on Crown Family School marketing projects.
Ideates new outreach efforts, partnerships, and series to help expand and amplify Crown Family Schoolâ™s positive reputation within the social policy, media, academic spheres, and civic community.
Works with the Associate Dean to lead integrated marketing efforts for recruitment, partnering with the Crown Family Schoolâ™s Enrollment team to help drive successful outcomes.
Serves as the Associate Deanâ™s key second-in-command as needed, providing another layer of expertise in all aspects of communications, including crisis communications and media engagement and strategy.
Manages, plans, and oversees professional and support staff in developing communications policies, best practices, and metrics to track and evaluate efforts.
Provides leadership and supervision of communications professional staff, including support staff and student employees.
May manage the communications budget in consultation with the Associate Dean
May participate in developing new products and services, and determining new markets. Acts as a resource for and trains lower-level marketing staff. May attend trade shows as needed.
May assist managing relationships with external sales agencies.
Performs other related work as needed.
Masterâ™s Degree in journalism, English, communications, or related field.
Five to Seven years of communication experience in higher education, non-profit, marketing communications agency, or other relevant experience driving branding efforts.
Working within an established brand environment but driving a newer brand.
Digital marketing and driving marketing campaigns.
Overseeing web content and working in communications in higher education or at another School of Social Work.
Working in broadcast or print journalism is helpful.
Photography, video, and/or graphic design is a plus.
Interview, brainstorm, and collaborate, putting quality over quantity and expedience.
Demonstrated capacity for multi-tasking, with good political judgment and excellent communication and interpersonal skills.
Strong critical thinking, problem-solving, and visioning acumen.
Solutions-oriented with strong project management skills to effectively manage resources and execute multiple projects on time and within budget.
Consistently identify opportunities for improvement and make recommendations based on analytics and observations.
Proactively identify challenges and barriers to stated objectives and employ assistance in addressing them.
Strong collaboration acumen and abilities.
Demonstration of emotional intelligence and professional maturity.
Innovate, think strategically and conceptually, with experience effectively advising seniorÂ leaders.
Extreme high level of professionalism, discretion, sound and mature judgment, and collegiality.
Proven success in developing collaborative relationships across diverse constituencies.
Ability to calculate ROI for all marketing campaigns, establish KPIs and analyze large data sets.
Familiarity with bulk email software, Salesforce, or other CRM platforms.
Possess knowledge of Google and Google Ads.
Strong project management and organizational skills and managing multiple priorities in a complex, decentralized environments are needed.
Strong communication acumen, including written, oral, and listening skills.
Keeps others informed, as well as responds promptly.
Responds with tact, diplomacy, respect, and composure when dealing with others.
Proficient and functional knowledge of M.S. Office (Word, Excel, PowerPoint, Adobe Creative Suite, and Outlook).
Knowledge of content management systems (e.g., Drupal, WordPress) to collaborate with colleagues in updating, curating, and managing digital content.
Occasional evening and/or weekend work Application Documents.
Cover Letter (required)
Three Professional References Contact Information (required)
Writing Sample (required)
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