Assistant Athletic Director - Strategic Communications
University of North Florida Athletics
Location: Jacksonville, Florida
Salary: $65,000 to negotiable
4 Year Degree
Internal Number: 354110
The Assistant Athletic Director of Strategic Communications, under the direction of an Associate Athletics Director or above, will serve as the primary voice for the department’s brand and supervisor of the strategic communications department. The Assistant AD of Strategic Communications will support and enhance the mission of University of North Florida Athletic Department through creative and strategic messaging. Areas of responsibility include sports information, serving as liaison to local and national media, brand advancement through writing and distributing press releases and publications, managing all information on UNFOspreys.com, creating and publishing content on social media platforms, broadcast, and department historical archiving. Responsible for the supervision and training of full-time employees, interns, and part-time employees within the Communications Department.
This position is primarily responsible for the overall direction, management and supervision of the Athletics Communications department including the allocated budget and the full and part-time employees, interns, and student assistants. Responsible for the website design, maintenance, and updates. Manage and promote media interaction with the Athletic Department, Coaches, and student-Athletes. Serve as Department spokesperson. Advise the Athletic Director on media relations matters. Member of the Athletics Department senior staff assisting in the development and implementation of strategies and objectives to ensure departmental goals are met. Member of the external operations team assisting in the advancement of the Athletic Departments external operations, brand awareness and enhancement, social media presence, and revenue generation. The position will accept additional duties and special projects as assigned by the Athletic Director and/or his designee.
This position requires either (a) Master’s degree from an acceptable accredited institution in a directly related area of specialization and two years of experience directly related to the job functions; (b) Bachelor’s degree from an acceptable accredited institution in a directly related area of specialization and four years of experience directly related to the job functions; or (c ) 8 years of direct experience.
Ability to work independently, set priorities and think critically.
Basic knowledge of photography.
Skilled in graphic design (Adobe Suite).
Great understanding of sports information game day duties and operations.
Experience in managing social media platforms.
Robust understanding of statistical programs (Stat Crew, Genius Live Stats).
Excellent writing skills.
Attention to detail and effective time management skills.
Ability to build collaborative relationships with colleagues and external media members.
Exceptional interpersonal, presentation and communication skills.
The University of North Florida serves as one of 11 public universities in Florida. UNF opened in 1972 and began admitting freshmen in 1984. The UNF Department of Athletics believes in total commitment to improving the lives of its student-athletes. All decisions are based on the idea that our athletes, who are the leaders of tomorrow, are students first. The commitment is providing student-athletes with the assistance necessary to balance athletic and academic participation. The University enrolls approximately 17,000 students and is located in Jacksonville, a major metropolitan center of Northeast Florida. The University of North Florida competes in the Atlantic Sun Conference and sponsors 19 Division I intercollegiate athletic sports which include baseball, basketball (m&w), cross country (m&w), golf (m&w), sand volleyball (w), soccer (m&w), softball, swimming and diving (w), tennis (m&w), indoor track (m&w) and outdoor track (m&w) and women's volleyball.