Develop, direct, coordinate, and execute strategic marketing plans for Men's Basketball and other assigned sports. Work with the coaches, support staff, and administration for sports to ensure their stories are being communicated to stake holders and their events are attended by the greatest amount of people possible while turning those events into revenue-generating opportunities for the University of Minnesota Athletic Department. Increase attendance and revenue at/from Gopher sporting events by positioning tickets for sale and leveraging relationships with season ticket holders, targeted groups and other interested parties. Entertain fans at games and provide them with an all-around positive customer experience to encourage retention and future revenue generation. Evaluate, nurture