Wellesley MAFull timePosted 30+ Days AgoR0012928The Associate Director, Annual Giving Marketing is primarily responsible for executing all direct marketing strategies for the annual giving program in support of annual goals to increase donor participation rates and total revenue. Specifically responsible for managing direct mail communications and analytics, including segmenting and executing a multi-channel marketing campaign that leverages all vehicles of print, electronic, social media, and phone to support participation goal; overseeing Babsonâ™s crowdfunding platform; and working with campus partners to recruit and leverage campaigns to increase participation in giving.WHAT YOU WILL DOCollaborate with the D