Director of Digital Creative Media for Athletics in Erie, PA for Mercyhurst University

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Director of Digital Creative Media for Athletics

SUMMARY The role involves managing creative marketing, social media strategy, and video production to boost recruiting, fan engagement, and brand identity. Responsibilities include developing multimedia content, overseeing social media campaigns, producing game and event videos, magazine creation and content. The position emphasizes diversity, excellence, and enhancing the university’s inclusive environment. DUTIES AND RESPONSIBILITIES Brand Content and Engagement for athletics: Manage all creative marketing and revenue generating communication content for the athletic department. Create content focused on marketing division I reclassification, increasing fan engagement, and strengthening the affinity towards Mercyhurst Athletics. Content to include identifying, writing, and telling

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