Position:

The Vice President of Booking and Event Sales is part of the Stadium Operations Department for Minnesota United FC (MNUFC), a sports business located in the Twins Cities area of Minnesota and a member of Major League Soccer (MLS), the top tier soccer league in North America.

Job Description:

The Vice President of Booking and Event Sales will be responsible for leading all booking efforts and developing a strategic plan to maximize the utilization of Allianz Field and its ancillary spaces. This individual will spearhead efforts to attract large-scale events, such as concerts, sporting events, and corporate functions, driving revenue growth for the stadium while maintaining its reputation as a premier venue. This role involves high-level negotiation, business development, and collaboration across internal departments to ensure seamless event execution and brand alignment.

This is a full-time position based at Allianz Field in St. Paul, MN, reporting to the General Manager of Allianz Field.

Essential Duties:

Event Booking and Business Development:

General Responsibilities:

• Lead efforts to achieve annual sales and event revenue goals.
• Collaborate with the Director of Special Events to plan, organize, coordinate, and direct booking activities for the stadium and surrounding spaces.
• Promote Allianz Field to secure diverse events and maximize venue utilization through strategic sales and marketing initiatives.
• Negotiate rental agreements and contracts with event promoters and clients, ensuring terms are favorable to the club.

Large Event Rentals:

• Lead the procurement and negotiation of full-stadium events, collaborating with industry agents, promoters, and other stakeholders.
• Coordinate with Event Operations and Security teams to ensure adequate staffing and logistics for large-scale events.
• Develop a pipeline for new and unique events, including local, regional, national, and international sporting events, concerts, comedy shows, family entertainment, and other special events.

Strategic Planning:

• Develop and manage a strategic program to fully leverage Allianz Field’s spaces, ensuring optimal utilization and revenue generation.
• Partner with the marketing team to grow the Allianz Field brand, increasing visibility and awareness for potential event opportunities.
• Ensure collaboration across departments, including Marketing, Box Office, Stadium Operations, Finance, and HR, to align event sales and execution.

Budgeting and Reporting:

• Oversee the creation and management of an annual event calendar, including financial projections, revenue targets, and operational schedules.
• Implement and monitor event-related budgets, ensuring alignment with financial goals and cost efficiency.
• Prepare financial reports and forecasts to ensure transparency and accountability for all event-related revenue and expenses.

Education/Experience:

• 10+ years of experience in event booking and sales, preferably within the sports, entertainment, or venue management industry.
• Proven leadership experience, with a track record of managing teams and achieving business development goals.
• Strong relationships with industry stakeholders, including agents, promoters, and corporate organizations.
• Experience managing large-scale event negotiations and creating strategic plans for venue utilization.
• Experience developing and managing budgets, with a strong financial acumen.

Physical Requirements:

• Ability to work extended hours, including nights, weekends, and holidays, as needed for event execution.
• Capability to lift and carry at least 50 lbs.
• Comfortable working in both indoor and outdoor environments, including adverse weather conditions.

Company Profile:

MNUFC is a professional soccer club playing in Major League Soccer (MLS), the top tier of soccer in North America, and which operates under the oversight of the U.S. Soccer Federation, a member of FIFA. The Club is headquartered in Golden Valley, MN. Soccer operations are located at the MNUFC Training Center in Blaine, Minnesota, and the team plays its home matches at Allianz Field in St. Paul, MN.

MNUFC is a progressive employer that values group and personal excellence, individual commitment, shared responsibility, diversity and respect for all people. Its mission includes community engagement and betterment through the expression of the values of soccer, the premier sport of the world. The Club promotes an open work environment with collegial and supporting work dynamics that foster positive individual and group performance, and the opportunity for career advancement.

Compensation and Benefits:

MNUFC provides a competitive benefit package that includes management level salary, individual and family health insurance, and 401K savings program with an employer match.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

About Minnesota United FC

MNUFC is a professional soccer club playing in Major League Soccer (MLS), the top tier of soccer in North America, and which operates under the oversight of the U.S. Soccer Federation, a member of FIFA. The Club is headquartered in Golden Valley, MN. Soccer operations are located at the MNUFC Training Center in Blaine, Minnesota, and the team plays its home matches at Allianz Field in St. Paul, MN. MNUFC is a progressive employer that values group and personal excellence, individual commitment, shared responsibility, diversity and respect for all people. Its mission includes community engagement and betterment through the expression of the values of soccer, the premier sport of the world. The Club promotes an open work environment with collegial and supporting work dynamics that foster positive individual and group performance, and the opportunity for career advancement.

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