Company

Mark My Words Media is a rapidly growing digital marketing agency, helping local businesses generate leads at scale. Led by former Apple and Facebook executives, we combine Silicon Valley's innovation mindset with deep local marketing expertise.

Our difference? We empower our people. We reward initiative, embrace creative solutions, and encourage healthy debate. Top performers thrive here because they get the autonomy, resources, and support they need to push boundaries and drive real change.

Role

This is your chance to architect the marketing systems that power hundreds of local businesses. You'll have both the autonomy to shape our marketing approach and the resources to execute your vision.

Perfect for someone who:

• Loves solving complex problems at scale
• Gets energized by data-driven optimization
• Wants to impact hundreds of small businesses
• Is ready to drive marketing innovation

Key Responsibilities

• Strategic Leadership
  Define and evolve our marketing strategies across all channels (paid and organic) for each business vertical. Develop systematic approaches to campaign optimization that can scale across hundreds of clients.
• Performance Optimization Systems
  Build and maintain comprehensive systems for monitoring campaign performance across channels. Develop early warning systems for identifying underperforming campaigns and methodologies for diagnosing issues.
• Testing & Innovation
  Design and execute systematic tests to improve campaign performance. Stay current with digital marketing trends and evaluate new channels and tactics for potential inclusion in our marketing mix.
• Analytics & Reporting
  Develop robust tracking systems to measure campaign effectiveness. Create dashboards and reporting systems that provide actionable insights for campaign optimization.
• Best Practices Development
  Document and standardize successful approaches for each business vertical. Create playbooks and processes that can be scaled across our client base.
• Cross-Channel Optimization
  Understand the interplay between different marketing channels and optimize the overall marketing mix to maximize lead generation effectiveness.

Industry Leadership
Stay deeply connected with the digital marketing community. Bring best practices and innovative approaches back to the company to maintain our competitive edge.

Requirements
You will be automatically rejected if you don't meet all of the criteria below.

• 8+ years of digital marketing experience with focus on local lead generation
• Proven expertise in both paid and organic channels including Google Ads, LSAs, GMB, Local SEO, and paid social
• Strong track record of building and optimizing multi-channel lead generation systems
• Experience with analytics platforms and ability to build comprehensive tracking/reporting systems
• Demonstrated success scaling lead generation campaigns across multiple similar businesses
• Deep understanding of local business marketing dynamics and lead quality optimization

Differentiators
The most important criteria when evaluating candidates for this position.

• Experience managing marketing strategy at scale (100+ similar businesses)
• Proven record of developing and implementing systematic optimization processes
• Strong analytics background with expertise in Google Analytics, Search Console, and GMB Insights
• Local service business expertise (contractors, lawyers, medical, etc.)
• Active thought leadership in digital marketing communities
• History of successful A/B testing and experimental design
• Data-driven approach to conversion rate and lead quality optimization