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Chief Revenue Officer
The Deputy Athletics Director/Chief Revenue Officer (CRO) for the Department of Athletics at the University of North Carolina at Chapel Hill is responsible for overseeing and optimizing revenue-generating operations and growth strategies through various revenue streams amid transformational changes in college athletics. Carolina Athletics is transforming its approach to revenue growth, and this role represents a unique opportunity to set strategy and establish an innovative approach to sourcing, cultivating and securing a diverse and reliable portfolio. The CRO will take a comprehensive and innovative approach to harnessing and maximizing existing revenue streams while pursuing and unlocking potential new avenues and opportunities across multiple revenue producing sources to better support
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