Winston-Salem, North Carolina
St. Louis, Missouri
Baton Rouge, Louisiana
Bowling Green, Ohio
Chapel Hill, North Carolina
Stanford, California
Villanova, Pennsylvania
Storrs Mansfield, Connecticut
Posted: 31-Jan-25
Location: Rockville Centre, New York
Salary: $24.00 to $26.00/Hour
Employment Type:
Organization Type:
Salary Details:
Required Education:
Additional Information:
Internal Number: 1451
TYPE OF POSITION/EMPLOYMENT CATEGORY: Full-Time, Staff
DEPARTMENT: Marketing and Communications
SCHEDULE: Monday-Friday, 9am to 5pm
- Occasional evening or weekend work required: Monitor website and social media - assigned evenings and weekends, occasional event coverage, evenings and weekends.
REMOTE WORK ELIGILITY: Yes - One day per week.
HOURS/WEEK and MONTHS/YEAR: 35 hours/week and 52 weeks/year
FLSA STATUS: Non-Exempt, Hourly
GENERAL PURPOSE
Responsible for daily content management of Molloy University’s website (www.molloy.edu), updating content for compliance with accessibility standards, regular SEO activities, uploads and updating content, navigation and architecture in the Content Management System. The Digital Marketing Associate reviews and optimizes website content. They are also responsible for implementing social media strategy and tactics across multiple platforms; monitoring social media platforms, working with analytics to measure and increase audience engagement on those platforms; and maintaining consistency of voice, visual signature, and editorial standards or engagement across social media platforms. This individual posts content to the University’s main YouTube channel.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Upload content and images to Content Management System.
- Monitor and maintain accessible content in support of user experience, ADA-compliance and SEO.
- Develops and implements paid and organic social media campaigns in collaboration with Assistant Director of Social Media.
- Monitors platforms for audience sentiment and social listening.
- Research and report industry trends in digital marketing and communications, particularly in higher education.
REQUIRED MINIMUM QUALIFICATIONS
- Bachelor's degree (Communications, Marketing Media, Journalism or Similar)
- 1 to 3 years of work related experience
- Microsoft Office (Outlook, Word, PowerPoint)
PREFERRED MINIMUM QUALIFICATIONS
- Excel
- Website content management systems
- Social Media Content Management Systems
- Adobe Photoshop
- Canva
- Capcut