Gustavus Adolphus College invites applications for the position of Sports Information Director within a highly successful and nationally respected NCAA Division III athletic department. In the past year, Gustavus captured the MIAC All-Sports Trophy for both men’s and women’s programs, earned 16 conference championships, and continued to build on a legacy of success. Historically, the department has maintained a tradition of excellence, averaging a Top 40 finish in the Learfield Directors’ Cup standings since the award’s inception. Dedicated to providing a first-class student-athlete experience, the department values leadership, collaboration, and innovation—and this position plays a key role in supporting and enhancing those efforts across 23 varsity sports.

The Sports Information Director (SID) leads the strategic communication efforts for the college's athletic department. This role is responsible for promoting and enhancing the visibility of all varsity and club athletic programs through creative storytelling, media relations, digital content, and game-day operations. The SID collaborates across departments to ensure a consistent and integrated message that supports the college’s mission and athletic objectives.

MAIN RESPONSIBILITIES:

• Develop and implement a comprehensive strategic communications plan for the athletics department that aligns with the College's communication philosophy.

• Write, edit, and distribute press releases, feature stories, game previews/recaps, and social media content.

• Serve as the primary media contact for all varsity sports and coordinate interview requests with coaches and student-athletes.

• Ensure alignment of athletics messaging with the College's brand identity and messaging strategy through collaboration with the Office of Marketing and Communication.

• Manage communication and promotional efforts for the Athletics Hall of Fame and serve on the HOF Board.

• Maintain and regularly update the official athletics website in collaboration with the college’s web team and coaching staff.

• Oversee the creation and distribution of printed and digital game-day programs, including a printed football program and digital programs with QR code access for all other sports.

• Manage the athletics department’s presence across multiple social media platforms, ensuring timely and engaging content. • Produce high-quality live video and audio streams for home athletic events.

• Coordinate and manage media operations and staffing for approximately 150 home athletic events each academic year.

• Provide real-time statistical coverage and game reporting using NCAA-approved scoring software.

• Ensure quality event presentation and live coverage that reflects positively on the college and its athletics programs.

• Hire, train, mentor and supervise student workers and sports information staff.

• Coordinate athletics-related communications to internal and external audiences, including alumni, prospective students, parents, local media, and the campus community.

• Manage special events and related media logistics as needed.

• Facilitate the use of internal and external vendors and technology to support communication goals.

• Perform other duties as assigned by the Director of Athletics.

Minimum Qualifications:

• Bachelor’s degree in communications, journalism, sport management, or related field.
• At least 3 years of professional experience in a collegiate sports information or athletic communications setting.
• Proficiency in NCAA statistical software (e.g., StatCrew, Presto, NCAA LiveStats).
• Strong computer skills including Microsoft Office Suite, Adobe Creative Cloud (InDesign and Photoshop), and Google Workspace.
• Experience with social media platforms including Facebook, Twitter (X), Instagram, YouTube, and emerging channels.
• Familiarity with Canva, SmugMug, and website content management systems.
• Excellent verbal and written communication skills.
• Ability to work effectively as part of a collaborative team environment.
  

Preferred Qualifications:

• Master’s degree in communications, sport management, or a related field.
• Experience working in a college or university setting.

Return to Search Results