UT Tyler Athletics is seeking a dynamic, creative, and highly motivated storyteller to serve as the Coordinator of Creative Content. This hands-on role is responsible for capturing, editing, and producing high-impact visual and digital media that showcase the energy, talent, and dedication of our student-athletes, coaches, and athletic programs. The ideal candidate will bring a strong eye for visual composition, proficiency in photography and videography, and the ability to craft compelling narrative that elevate the Patriot brand across social media, web, and other platforms. Working closely with the Athletics Communications and Marketing teams, the Coordinator will develop engaging content strategies, highlight key moments from games and events, and help shape the overall look and feel of UT Tyler Athletics' digital presence. This position is perfect for a creative professional who thrives in a fast-paced, team-oriented environment and is passionate about sports storytelling.

Major Responsibilities/Duties/Critical Tasks

• Film, photograph, and gather behind-the-scenes and game-day content for UT Tyler Athletics.
• Assist in real-time posting or rapid-turnaround editing when needed during live events.
• Travel, as needed, to events to ensure real-time or near-time content collection.
• Maintain content capture equipment (cameras, audio gear, drones, lighting).
• Produce short-form and long-form video content (hype videos, interviews, highlights, features).
• Edit content for multiple platforms including social media, YouTube, digital broadcasts, and internal usage.
• Work under the direction of the Director of Athletics to execute planned content series and campaigns for UT Tyler Athletics.
• Collaborate with Sports Information team members to deliver timely, engaging visuals that support key calendar moments.
• Participate in brainstorming sessions for creative storytelling ideas.
• Ensure all content aligns with The University of Texas at Tyler and UT Tyler Athletics brand guidelines, tone, and visual identity.
• Adapt content formats for various channels, understanding audience behaviors and platform trends (Instagram Reels, Facebook, X, etc.).
• Organize and maintain a content library and raw footage archive.
• Stay up to date on emerging technology and tools to elevate content quality and efficiency.
• Other duties as assigned.

Accompanying Knowledge, Skills, Abilities and Competencies

• Excellent written and verbal communication skills.
• Strong interpersonal skills
• A demonstrated ability to work collaboratively and communicate effectively with colleagues and external constituencies.
• Advanced knowledge of current advertising strategy and techniques.
• Experience working with Adobe Creative Suite programs (Photoshop, Illustrator, InDesign) and programming languages including HTML highly desired.

Required Education / Experience

• Bachelor’s degree from an accredited college/university. 
• One year of experience in content capture and editing, preferably in sports. 
• Proficiency with professional camera equipment (DSLR/mirrorless, audio, lighting setups). 
• Strong video editing skills using Adobe Premiere Pro, After Effects, Photoshop, and/or Final Cut. 
• Experience with photography and an understanding of composition, lighting, and color grading. 
• Ability to manage tight deadlines, travel frequently, and work nights/weekends as needed. 
• A portfolio showcasing video and photo work in a sports environment. 
• May accept a combination of education and experience.

Preferred Education / Experience

• Familiarity with college athletics. 

About The University of Texas at Tyler

The University of Texas at Tyler is a centerpiece for learning, culture and natural beauty in East Texas, located midway between Dallas and Shreveport, Louisiana. Founded in 1971, UT Tyler is one of the fastest-growing universities in the renowned University of Texas System. With a mission to improve educational and health care outcomes for East Texas and beyond, UT Tyler offers more than 90 undergraduate and graduate programs to over 10,500 students. Through its alignment with UT Tyler Health Science Center and UT Health East Texas, UT Tyler has unified these entities to serve Texas with quality education, cutting-edge research and excellent patient care. Classified by Carnegie as a doctoral research institution and by U.S. News & World Report as a national university, UT Tyler has campuses in Tyler, Longview, Palestine and Houston. Our main campus is located on 320 acres, nestled in the beautiful pine woods of East Texas. Tyler is a medium-sized city with laid-back charm that’s situated less than 100 miles east of Dallas. Most UT Tyler classes are taught by professors, not teaching assistants, and our average student-professor ratio of 20:1 is a definite advantage over... larger, less intimate campuses. Our learning environment is truly student-centered: We offer private university quality at affordable public university prices. We encourage you to visit campus and see for yourself why UT Tyler is where you’ll feel at home—and find your best path. UT Tyler students represent 167 Texas counties, 45 states and 60+ nations. Key facilities include the Herrington Patriot Center, our state-of-the-art fitness center with gymnasium that seats 2,000, and the R. Don Cowan Performing Arts Center that is a cultural attraction for the entire region.

Show more

Show less

Connections working at The University of Texas at Tyler