Principal Duties and Responsibilities: •Lead the creation and implementation of effective marketing plans on an annual basis for the following sports: Men’s and Women’s Soccer and Softball. (40%) •Assist in creating and implementing effective External Plans for men’s and women’s basketball with an associated message that targets students, faculty and staff, alumni groups, and the general basketball fan. Will be assigned specific projects related to men’s and women’s basketball that include, but are not limited to: revenue generation opportunities, preseason events, program elements for Men’s & Women’s Basketball, on-campus student and faculty/staff attendance promotions, in-game promotions, giveaways, halftime entertainment and national anthem performers. (25%) •Assist