This position’s primary responsibility is to lead all strategy development, implementation, and execution of Toledo Athletics activities in marketing, promotions, advertising, licensing, spirit groups engagement, brand engagement, and digital marketing. Maintains strategic oversight of promotional advertising, licensing activities, and community outreach efforts. Performs other functionally related duties as assigned. Principal Duties and Responsibilities: Coordinating all efforts for marketing by creating and implementing plans for all sports to achieve our departmental, fan attendance, branding, and overall revenue goals. This includes oversight of game production plans for Toledo Athletics revenue and Olympic sports. Responsible for planning fan promotions, entertainment, experiential e