The Assistant Director of Database Marketing and Analytics is a critical position to help grow the donor base and continue on a trajectory of successful fundraising. This position is a shared position between the Williams Education Fund and The Aspire Group. The Williams Fund generates over $17 million in annual giving support for student-athlete scholarships and athletics department operational needs. The Williams Fund has over 3,700 annual members consisting of alumni, season ticket holders and friends of the program. The position works closely with promotional campaigns, data analytics, reporting and the priority point system.