This role responsible for engaging new to bank and existing clients with Citi's Retail Bank proposition. It involves building awareness of Citi's product offerings and coordinating available offers and assets to drive growth for the Retail through online and offline channels. Responsibilities: Lead creative concept development for Retail Marketing campaigns and coordinate execution through multiple channels. Develop and manage implementation of innovative, thematic campaigns e.g. stimulus campaigns and campaigns to build brand awareness, preference and deliver account targets Develop product positioning campaigns to build awareness and drive take-up amongst existing customers Work with the Product teams to promo