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Senior Director, Brand Marketing
Job Description The Senior Director, Brand Marketing is part of the Marketing team within the broader Communications and Marketing division at Vanderbilt University. This role has responsibility for both brand equity, as well as brand activation, within the larger Marketing Department. Brand equity responsibilities include supporting the operationalization of Vanderbilt's brand strategy, developing and deploying Marketing campaigns, developing and socializing the university's brand style guide, as well as leading agency relationships. Brand activation responsibilities include leading and growing the branded merchandise business, leading relationships with retailers and the university's licensing ag


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