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Associate Athletic Director- Brand Strategy & Marketing Innovation
The mission of the OSU Department of Athletics is to Go Build Excellent, Authentic, Visionary Student-Athletes (GO B.E.A.V.S.). The Associate Athletic Director for Brand Strategy and Marketing Innovation reports to the Senior Associate Athletic Director for External Operations and is responsible for the strategic plan and execution of the Beaver Creative Unit (fan experience/marketing/creative). Responsible for strategies in the areas of brand management, marketing, fan experience and merchandise/licensing. Provides supervision and leadership to assigned staff in those units, as well as Band and Cheer. Contributes to the leadership, development, and execution of the athletic department’s strategic plan. Decision making guidelines: Makes independent decisions, in addition to see


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