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Marketing Manager
ALA Editions | ALA Neal-Schuman, the book publishing imprints of the American Library Association, seek a Marketing Manager to join a team that produces 40 to 50 professional development titles, textbooks, and other print and digital products a year. Reporting to the Publisher, the Marketing Manager will be responsible for: Developing and executing regularly updated strategic marketing plans for all titles including textbooks. Tracking, analyzing, and reporting on data and responses for marketing campaigns. Planning, strategizing, and executing general seasonal and audience- or topic-specific print and digital catalogs, email and social media marketing, postcards, and other campaigns. Recommending marketing tiers for new and backlist titles


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