SUMMARY The Assistant Athletic Director for Communications develops and implements a comprehensive public relations program to help the University achieve the goals established for Intercollegiate Athletics. The Assistant Athletic Director for Communications oversees all social media, branding and video efforts, which are core components to recruiting students and student-athletes. He or she provides information to electronic and print media outlets, develops publications for all sports programs, maintains statistical data, records, and history on current and past University student-athletes and teams, and develops and maintains an effective presence on the web and with the most appropriate forms of new media. DUTIES AND RESPONSIBILITIES •Direct and manage the Athletics