Essential functions of the role include leadership, planning, communication, administration, and self-development. Primary responsibilities within these functions include: Develops a professional sales culture.  Serves as a role model for the sales team in all aspects of the business.  Balances the urgency of meeting budget goals with a focus on team success. Hires and builds a sales team that has the ability and resources to achieve sales and retention goals. Coaches, develops, and manages the performance of the outside sales team to ensure they have the capabilities required to meet targets for revenue growth, service, productivity, quality, and optimization of customer satisfaction within assigned area.  Ensures that each Sales Representative is using a