What Product or Services Marketing contributes to Cardinal HealthProduct or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding anExhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales & profitability for the business. Accountable for gaining and driving cross functional support from all stakeholdersDemonstrates basic knowledge of marketing disciplines and concepts necessary for building a business & marketing plan, including identifying the appropriate channels to market