Assistant Director of Enrollment Management for Integrated Marketing (ADEMIM)

Job No: 516948
Work Type: Management (MPP)
Location: Maritime Academy

Working Title: Assistant Director of Enrollment Management for Integrated Marketing (ADEMIM)

Classification Title: Administrator I

Department Name: Admissions

Time Base: Full-time

Pay Plan: 12 month

Bargaining Unit: M80 (Management/MPP)

Employment Type: MPP - this position is part of the California State University Management Personnel Plan (MPP). No tenure or permanent status can be achieved within the MPP.

Salary Range: Hiring salary is commensurate with education and experience.

Benefits: Premium benefit package includes outstanding health, dental, and vision plans; life and disability insurances; pension (CalPERS); tuition fee waiver; and 14 paid holidays per year. See our benefits website for additional information.

Application Deadline: Open until filled. A review of applications will begin Monday, August 22, 2022 and the review period may end at any time thereafter.

Position Summary: Under the general direction of the Associate Vice President for EM and Director of Admissions (DA), the ADEMIM is a seasoned, experienced marketing, public relations and enrollment communications professional who will utilize and optimize the Enrollment Marketing Platform (EMP) and related EM solutions, to meet the aggressive enrollment goals and needs of the university. The incumbent must be able to think critically and creatively about how EMP can be used to increase efficiencies and provide a more holistic experience to students, parents, and counselors to achieve enrollment goals

The ADEMIM is responsible for serving as a lead for EM specific presentations, video, web, social (YouTube; LinkedIn; Instagram; Facebook; Twitter; and Tik Tok), print, email, event, text and telephone communications, collateral and reporting ROI of these efforts. The ADEMIM will also be responsible for keeping university information up to date on all online recruiting platforms and serve as co-lead CRM administrator of EMP. As such, the ADEMIM will be responsible for training and continual professional development of not only Liaison's EMP, but also its Othot and Insight modules.

The ADEMIM is responsible for building awareness among; public relations between; and advertising and outreach, to all prospective, incoming, and continuing students served by EM. Additionally, the ADEMIM is responsible for engagement with the university's peers in K-12, community-based organizations, and secondary and post-secondary schools, among others. The ADEMIM plays a key role in the creation, implementation, and adherence to standard, best and emerging practice EM efforts, especially as it pertains to integrated marketing communications (IMC) and PR. The ADEMIM, in a pivotal management role, will, coach, develop and mentor staff, and be involved with every key aspect of recruitment through retention including goal setting and achievement; information technology; diversity, equity and inclusion; and data, analytics, reporting and visualization.

About the California State University Maritime Academy:

Established in 1929, California State University Maritime Academy, a campus of the California State University, is the only degree-granting maritime academy on the West Coast. Located on the scenic Vallejo waterfront, the campus serves a student population of approximately 1000 undergraduates and 50 graduate students.

Cal Maritime offers seven baccalaureate degrees in Business Administration, Global Studies and Maritime Affairs, Facilities Engineering Technology, Marine Engineering Technology, Mechanical Engineering, Marine Transportation, and Oceanography. The undergraduate curriculum includes licensing programs for future merchant marine, coast guard, and naval reserve officers. Cal Maritime also offers a Master of Science in Transportation and Engineering Management degree, as well as a number of extended learning programs and courses.

Major Responsibilities:

• Direct, guide and manage all prospective and external audience integrated marketing strategy, output, processes, and initiatives including search engine optimization (SEO).
• Serve as main author, editor, and proofreader; develop, deliver, and maintain template libraries, standard queries, and on demand or custom reports, and work closely with staff who perform various EM roles to understand their needs, assess their skill level, and develop training and resource assets that meet various learning modalities
• Collaborate with campus stakeholders to create a unit (EM) and university-wide IMC campaign with attention to the needs for various segments of all constituencies; for each stage of the enrollment funnel; on behalf of all academic offerings, student resources and services, and other outlets and opportunities across campus
• Work with colleagues in institutional advancement, particularly those in public affairs and communications, among others to learn institutional voice, tone, etc.
• Coordinate campaign planning and production internally and externally including audience segmentation and provide appropriate engagement and responses for social media followers and posts.
• Develop email campaigns, updating templates to ensure logic and target (audience) accuracy, and builds and checks queries (quality assurance)
• Conduct university's prospective student search program by liaising with Encoura (ACT/NRCCUA), College Board, etc. and manage and maintain university representation on online recruiting platforms (i.e., Niche, My Majors, Raise.me; Big Future (College Board); Petersons, etc.)
• Maintain membership in Council for Advancement and Support of Education (CASE) and relay training, and standard, best, and emerging practices; attending (as funds are available) professional training opportunities in marketing and branding; student communications; social media; and event planning.
• Maintain membership in American Marketing Association (AMA) and attend annual Higher Education Symposium. Serve as point person for industry best practice, research, and discourse with a primary focus on publications, reports, data and research on IMC and PR.
• Educate staff about EMP functions to navigate expectations relative to capabilities. Monitors and reports on opt-outs, bounced and other issues related to email list management

Required Qualifications:

• Education: Equivalent to graduation from a four-year college or university.
• Strong eye for design
• Knowledge of basic HTML and best practices for email delivery
• Email reporting and analytics skills
• In-depth understanding and skill in process and systems requirement documentation standards, such as Use Case modeling, User Story creations and narrative description.
• Demonstrated good judgment in selecting methods and techniques to obtain solutions within various CRM/ERP tools.
• Strong skills and knowledge of methodologies associated with analysis of processes and problems, information flow and architecture.
• Working knowledge of common software, database systems and a basic understanding of networks, data communication, and multimedia systems
• Working with a diverse team of individuals with varying technological knowledge
• Ability to Query data from relational databases and make data-driven decisions.

Preferred Qualifications:

• Ability to assimilate, retain, and utilize technical and application-oriented information.
• Demonstrated experience with large data sets and relational databases.

Physical, Mental and Environmental Conditions: Involves mainly sitting walking up to 25% of the activities involving regular standing or walking; involves lifting of medium weight objects limited to 25 pounds.

Background Check: Satisfactory completion of a background check (including a criminal records check) is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

Mandated Reporter: The person holding this position is considered a ‘mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 revised July 21, 2017, as a condition of employment.

Designated Position: This position is a “designated position” in the California State University's Conflict of Interest Code. The successful candidate accepting this position is required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.

Eligibility to Work: Applicants must provide proof of U.S. citizenship or authorization to work in the United States within three days of the date of hire.

Title IX: Please view the Notice of Non-Discrimination on the Basis of Gender or Sex and Contact Information for Title IX Coordinator at: https://www2.calstate.edu/titleix

EEO Statement: Cal Maritime is an Equal Opportunity, Affirmative Action Employer. The university subscribes to all state and federal regulations and prohibits discrimination based on race, color, religion, national origin, sex, gender identity/gender expression, sexual orientation, marital status, pregnancy, age, disability, genetic information, medical condition, covered veteran status, or any other protected status. Reasonable Accommodations will be provided to applicants with qualifying disabilities who self-disclose by contacting the Benefits Coordinator at (707) 654-1146.

Application Procedure: Click "APPLY NOW" to complete the Cal Maritime Online Employment Application and attach the following documents: cover letter and resume.

Disclaimer: The provisions of this job bulletin do not constitute an expressed or implied contract and any provisions contained may be modified or changed.


To apply, visit https://careers.pageuppeople.com/873/ma/en-us/job/516948/assistant-director-of-enrollment-management-for-integrated-marketing-ademim







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