Posted: 17-Jun-25
Location: Muncie, Indiana
Type: Full-time
Sector:
Internal Number: 104927
Director of Athletics Marketing
Ball State University
Ball State University welcomes applications for our Director of Athletics Marketing position.
This full-time opportunity includes a generous benefits package with health insurance, retirement programs, educational assistance, and much more.
Destination 2040: Our Flight Path establishes Ball State University’s ambitious goals for our second century: • We pledge to provide a premier educational experience for every student.
• We pledge to partner with the community to improve the lives of our neighbors.
• We are dedicated to having a lifelong presence in the lives of our alumni.
And when we complement these promises with our commitment to our enduring values, we define that which makes our University and its culture distinctive.
Our faculty are collegial, collaborative, innovative, inclusive, and adaptive, both within and beyond one’s home unit. These attributes include commitments to collaborative discourse, interdisciplinary inquiry, and enterprising learning practices.
Our faculty are expected to be innovative, adaptive, engaging teachers across modalities; producers of impactful creative and/or scholarly work; leaders in meaningful service activities to multiple communities. We seek faculty members who are strategic thinkers, engaging our dynamic communities. We are committed to student and faculty success, impact, and access, within an environment that prioritizes inclusive excellence. We inspire each other to be critical thinkers and responsible citizens, so that we can pursue fulfilling careers and meaningful lives.
Ball State University lives the values of Beneficence. We invite you to be part of our community.
At Ball State University, inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We encourage applicants to familiarize themselves with our Inclusive Excellence Plan to learn more about our commitment and to identify how you might contribute to these efforts.
Duties and Responsibilities: The Director of Athletics Marketing is responsible for leading the in-game experience for Ball State Football, and oversees all logistics for Women’s Basketball and other sports as assigned. The Director sets the tone for in-game atmosphere. This position collaborates closely with the Ticket Office to develop strategic initiatives that drive revenue and grow fan attendance. It also contributes to the execution of external communications, including email marketing, social media, digital campaigns, and out-of-home advertising such as billboards. The Director of Athletics Marketing plays a critical role in Athletics’ on-campus presence by organizing and activating departmental involvement in campus events for current and incoming students, fans, and others. This role reports to the Senior Associate Athletics Director of Revenue Generation and contributes to a cohesive and compelling Ball State Athletics fan experience. Adheres to all NCAA, Conference, and institutional rules and regulations.
Minimum Qualifications: Bachelor’s degree from an accredited institution in communications, marketing, public relations, technical writing, digital media, sport administration or related field. One year of experience in a related field.
Preferred Qualifications: Master’s degree from an accredited university. Two years’ relevant experience in intercollegiate athletics, sports business industry or related agency work.
Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.
To ensure full consideration, applications must be received by 6/29/2025.
Apply online at: https://bsu.peopleadmin.com/postings/48416. Include the following documents with your application: Curriculum Vitae and in support of your application for this position, please prepare and submit a cover letter that describes how your qualifications and experiences align with the elements of the position description (or leadership profile). In your cover letter, please also describe how you have demonstrated a commitment to our University’s enduring values, including inclusiveness, which we define as a commitment ‘to respect and embrace equity, inclusion, and diversity in people, ideas, and opinions.’
The option to upload transcripts is available. Original, official transcripts showing the highest related degree earner is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.
Ball State is a great place to work! In fact, Forbes has ranked Ball State University as the fourth-best midsized employer—and the only recognized education institution—in the State of Indiana.
Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 20,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 270+ undergraduate and graduate programs. Many of our master’s, doctoral, certificate, and specialist degrees rank among the best in the nation. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world.
The Ball State way is rooted in the Beneficence Pledge – a commitment to excellence in teaching and scholarship, honesty and integrity, social responsibility, gratitude and valuing the intrinsic worth of each member of our community. Ball State students, faculty and staff are empowered in a culture that believes in them and demands they believe in themselves. They are partners in an innovative, immersive approach to education. They are supported by living and learning facilities that enable intellectual curiosity. We graduate scholars who are changing the world, and we’ve dedicated our University to do the same.
Ball State University is an equal opportunity employer. All qualified applicants will receive equal consideration for employment without regard to race, religion, color, sex (including pregnancy), sexual orientation, gender identity or gender expression, disability, genetic information, ethnicity, national origin or ancestry, age, protected veteran status, or any legally protected status.