In accordance with the mission of the Department of Athletics, collaboratively leads all NIL efforts for DePaul Athletics, including but not limited to: education, strategy and growth, compliance and policy implementation, marketing, and trend analysis within the guidelines of federal and state laws, as well as NCAA, BIG EAST Conference, and DePaul University policies. The role will host monthly NIL strategy discussions with key leaders within the athletics department to coordinate and advance NIL efforts. The role will maintain a focus on innovation, growth, and organizational change management to allow DePaul Athletics to be positioned ahead of the industry on NIL efforts.
+ In partnership with the Executive Associate AD for Development and Director of Sponsorship Sales, build relationships and educate business leaders, donors, corporate partners, and other constituents on the evolving NIL landscape of intercollegiate athletics. Build relationships with these constituents and support fundraising efforts within the guidelines of Illinois state law, the NCAA, and DePaul’s Institutional NIL Policy.
+ Serve as the main liaison to DePaul’s officially endorsed NIL collectives, consulting firms, and outside entities that partner with DePaul Athletics in the NIL space.
+ Collaborate with the Associate AD for NCAA Compliance to provide rules education opportunities around NIL to coaches and staff. Ensure compliance with federal, state, and NCAA policies around NIL, in addition to DePaul’s Institutional NIL Policy. Regularly brief coaches, staff, and senior university administration on the latest NIL news and trends.
+ Collaborate with the Associate AD for Merchandise and Licensing to co-lead initiatives in the merchandise and licensing space that support NIL efforts, including relationships with Campus Ink/NIL Store and The Brandr Group. Lead the athlete sign-up and implementation process of these initiatives. Work with DePaul Athletics’ External Leadership team to support advertising of these opportunities, in alignment with DePaul’s Institutional NIL Policy.
+ Collaborate the Senior Associate AD for Marketing & Communications and Associate AD for Communications & Digital Strategy to develop NIL recruiting materials for coaches, in-venue and email marketing materials, maintain DePaul Athletics’ NIL website, and promote new NIL initiatives via DePaul Athletics’ website.
+ Lead regular 1-on-1 and team meetings with student-athletes to provide education, support, and guidance in the NIL space. Oversee all INFLCR account creation and training for all incoming student-athletes.
+ Monitor DePaul’s NIL activity and provide regular reporting to ensure pre-determined KPIs are being met, as determined by the Vice President/Director of Athletics, Executive Associate AD for Revenue Generation & Strategic Initiatives, and Executive Associate AD for Development. Knowledge of and adherence to all federal, state, NCAA, BIG EAST Conference, and institutional rules, policies and procedures pertaining to NIL. Attend and participate in regular NCAA rules compliance meetings.
DePaul’s 15 intercollegiate athletic teams compete in the NCAA Division I, BIG EAST Conference.
DePaul University began sponsoring athletics teams in the early 1900’s, with intercollegiate athletics coming to fruition in the 1920’s. Legendary coach Ray Meyer helped put DePaul on the map in the 1970’s as the men’s basketball program elevated itself to national prominence. To date, the men’s basketball program has had 22 NCAA Tournament appearances.
The women’s basketball program cut down the nets when it won the WNIT championship in 1988 and then again when it advanced to the NCAA Sweet 16 in 2006, 2011, 2014 and 2016. The program has reached the NCAA Tournament 24 times.
Through a bold new vision for the future—led by Vice President and Director of Athletics DeWayne Peevy—DePaul Athletics looks to become the premier program in the BIG EAST Conference through a focus on winning championships with integrity, building champion students through education and intentional development, and serving as a visible ambassador for DePaul University and the Chicago community.
DePaul Athletics has a storied tradition and is uniquely positioned to support the university's mission a...nd commitment to academic excellence, real world experience, community engagement, and systemic change. Further, the department is steadfast in its commitment to grow the university’s national exposure and enrollment through athletics.