Develops video and digital content in support of the marketing initiatives for the athletic department.
Duties/essential functions may include, but not be limited to, the following:
Contribute to the unit's overall marketing strategy by developing video and digital content using emerging technologies, platforms, and techniques.
Produce and edit videos, photography, and motion graphics for storyboarding, website, social and electronic communications in a high quality manner that is consistent with the university's image and brand.
Recommend and oversee alternative digital methods for delivering programming, volunteer training and communications including the use of webcasts, live streaming web/video conferencing and other distance-based technology.
Assist in developing strategies for digital communications.
Create, develop or secure all assets related to video production, including music, voiceover, visual graphics, etc.
Research innovative digital marketing techniques, production equipment, software and services for continuous optimization and improvement of the unit's digital marketing presence.
Manage the videography data storage system, ensuring the proper archiving, organization and redundancy of all video footage, projects and related media.
Design graphical elements and prepare images for college website, print and social media.
Assist in oversight of social media sites (Instagram, Facebook, Twitter, YouTube), work with content providers to create ongoing calendar for posts, and post content.
Provide support to marketing department for web development needs for implementation of marketing/recruitment campaigns; specific landing pages, QR code generation, etc.
Maintain and service all video equipment.
May assist with evaluating analytics.
May supervise student employees.
Perform related duties as assigned.
Bachelor's degree in communications, video/media, broadcast production, journalism, or related field. One year of video production experience.
Kent State University, a member of the Mid-American Conference and sponsor of 19 Division 1 Varsity sports, and is located in Kent, Ohio. Kent State University is the second largest university in Ohio and serves more than 39,000 students attending classes on eight regional campuses, a college of podiatric medicine, and a regional academic center. Kent State is a public, state institution of Ohio and offers a full range of educational opportunities in more than 360 academic programs at the associate, baccalaureate, master’s, and doctoral levels. Kent State University ranks among the nation’s top 74 public high research universities by the Carnegie Foundation for the Advancement of Teaching.