Assistant Athletics Director-Marketing and Fan Engagement
Northern Kentucky University
Location: Highland Heights, Kentucky
The Assistant Athletics Director for Marketing and Fan Engagement reports to the Associate Athletics Director and is responsible for coordinating and oversight of all marketing and promotional activities for 15 NCAA Division I intercollegiate athletics sports programs at NKU. This position is responsible for development and implementation of a comprehensive marketing and promotions plan for the Department of Athletics, with an emphasis on men’s and women’s basketball and women’s volleyball. This plan will focus on various constituencies, including community supporters, corporate supporters, alumni, faculty, staff and students, along with assisting in developing sales plans for tickets and fundraising with the Associate Athletics Director and Director of Ticketing.
Direct all advertising outlets, including print, radio, TV, billboards, social media, etc. Identify and research prospective customers, creating ongoing networking opportunities, make connections and cultivate relationships with clientele to provide repeat business opportunities. Research target audiences and develops strategies for each product or sport. Produce, plan, edit, and create marketing and promotions for the athletics website and social media outlets (Twitter, Facebook, Instagram, YouTube, TikTok).
Direct and coordinate community outreach activities involving public appearances by Northern Kentucky University Athletics administrators, coaches, student-athletes, spirit squads, and the mascot to promote a positive public relations and information service regarding Northern Kentucky University Athletics. Works with NKU Spirit Squad (Cheer, Dance and Band) and has direct oversight of Victor Viking, the NKU mascot.
Plan and direct event and game management activities for all Northern Kentucky University home athletic events including theme nights, special events, anthem performers, halftime acts, and giveaways. Directs script writing for each sporting event. Direction of promotional activities at Northern Kentucky University home basketball events includes set-up, student worker placement, contestant selection, radio distribution, and other various activities pertaining to promotions. Direct all production activities for Northern Kentucky University home basketball events, including creation and design of content for video boards, directing music and video, and coordinating all activities with operations staff of Truist Arena.
Represent the Athletics Department and Northern Kentucky University in assisting with negotiation of corporate partnerships; work closely with Learfield Sports on fulfillment of corporate sponsorship requirements.
Supervise Coordinator of Athletics Marketing and Promotions, Graduate Assistant of Athletics Marketing and Promotions, and interns/student workers. Coordinate work schedules for in office, events, and game operations. Coordinate internship program with NKU Sports Business/Marketing Department. Duties within program include speaking to SPB/MKT classes for recruitment, assigning weekly duties, completing recommendations and evaluations, maintaining contact with SPB department head and organizing future intern duties.
Prepare budget recommendations on an annual basis. Monitor expenditures throughout the year to ensure fiscal responsibility.
Represent NKU Athletics on various University committees and in consultation with other University departments, including but not limited to: Welcome Week, Fresh Fusion, Family Weekend, Homecoming, Norse Force, Campus Planning, University Marketing, University Development, Alumni Affairs, and Student Affairs. Serve as an ambassador to solicit support for the NKU Athletics Department and University projects and priorities. Speak before various constituents and establish activities that will promote attendance at athletic events.
Compliance with NCAA rules is of the utmost importance at Northern Kentucky University. As a member of the athletics department staff, it is expected that the Assistant Athletics Director for Athletics Marketing and Promotions/Director for Athletics Marketing and Promotions will have a full understanding of the NCAA rules that pertain to the position. It is also expected that the Assistant Athletic Director for Athletic Marketing and Promotions will comply with all NCAA rules and if he/she becomes aware, or have reasonable cause to believe, that a violation of a rule has occurred he/she will immediately report it to the Director of Athletics or his/her designee.
Minimum Qualifications: Bachelor's degree in marketing, sport management or other related field of study; 3 years of experience in athletics marketing or fan promotion at any NCAA level; must be able to work a flexible schedule including nights, weekends and some holidays.
Northern Kentucky University is a growing metropolitan university of approximately 15,000 students served by more than 2,000 faculty and staff on a thriving suburban campus near Cincinnati. Located in the quiet suburb of Highland Heights, Kentucky, just seven miles southeast of Cincinnati, NKU has become a leader in the Greater Cincinnati and Northern Kentucky region by providing a private school education for a fraction of the cost. While we are one of the fastest growing universities in Kentucky, our professors still know our students’ names. In fall 2018, we celebrated the construction and opening of the $105 million Health Innovation Center (HIC), home of NKU’s College of Health Professionals and the Institute for Health Innovation. St. Elizabeth Healthcare invested $8 million to construct and equip the two-story Simulation Center. In 2008, we opened the Truist Arena, a $60 million, 9,400-seat arena for basketball games and other events, as well as our $37 million, 144,000-square-foot student union building.
After a successful stint in Division II, NKU transitioned to Division I is 2012-13. Success has continued at the Division I level, highlighted by the men’s basketbal...l team qualifying for the NCAA Tournament or NIT in four of the last five years, which includes three NCAA Tournament qualifications. Women’s soccer has both a Horizon League regular-season and tournament championship to go along with a berth in the 2016 NCAA Tournament. Volleyball won the 2019 Horizon League Tournament and qualified as one of two Horizon League teams to reach the NCAA Tournament that season. Individual success has also been prominent for Norse student-athletes. Men’s golfer Jacob Poore won the 2018 Horizon League Championship and competed in the Columbus Region of the 2018 NCAA Championship. Griffin Doersching not only competed in the 2019 Rocket Mortgage College Home Run Derby, but the slugger belted an astounding 20 homers in the final round to win the event on ESPN. Two Norse have also been named All-Americans, with men’s basketball player Drew McDonald garnering AP All-American Honorable Mention status in 2019 and women’s soccer player Kailey Ivins earning a spot on the United Soccer Coaches All-America Third-Team this past year.
NKU student-athletes continue to excel in the classroom as well, posting a cumulative grade point average of 3.42 in the fall 2020 and spring 2021 semesters. This marks 20-straight semesters in which Norse student-athletes have registered at least a 3.0, 14 in a row at or above a 3.2 and 8-consecutive with at least a 3.37 GPA. The fall 2020 semester featured 109 student-athletes that posted individual GPA’s of at least 3.60, while the spring 2021 semester featured 104 student-athletes. Approximately 60 student-athletes have garnered academic or scholar all-America status from either CoSIDA or their respective coaches associations.