Posted: 08-Jun-25
Location: Iowa City, Iowa
Salary: Unpaid
Internal Number: 25003724_1749216542
The Marketing Coordinator for Simulation in Motion - Iowa (SIM-IA) oversees the developing and implementation of marketing strategies aimed at promoting the SIM-IA program. This role involves crafting marketing materials, managing social media platforms, event planning, and coordinating outreach initiatives to increase program visibility, awareness, and engagement with the program.
Simulation in Motion-Iowa (SIM-IA)
This program is focused on providing clinical simulation education for EMS and other healthcare providers across the state. SIM-IA has launched three mobile simulation labs that is staffed with registered nurses, paramedics, and EMTs to provide state-of-the-art education with high volume, high risk, and/or low frequency emergencies to improve patient care, clinical outcomes, and provider experiences.
About the College of Nursing
As a leader in nursing education, research, and practice innovations, the College of Nursing has received national recognition by U.S. News & World Report ranking the BSN program as #4 in the nation and five of its graduate programs in the top 10 in the nation. To learn more about the College of Nursing please visit our website at https://nursing.uiowa.edu/
Key Areas of Responsibilities:
Research and Analysis
- Monitor and analyze market trends to adjust strategies as needed.
- Track and report on the effectiveness of marketing campaigns and initiatives.
- Use analytics tools to measure engagement and identify areas for improvement.
- Prepare regular reports for the SIM-IA leadership team on marketing performance.
- Utilize Google Analytics and other evaluation tools to assess efficiency of SIM-IA webpages.
- Identify alternative reliable resources for information and research.
Message Development and Implementation
- Generate ideas, provide recommendations, and contribute to message development and implementation tactics.
- Collaborate with college and university partners to ensure communication deadlines are met.
- Ensure scripts for events are prepared.
- Design, write, and produce marketing materials, including brochures, flyers, newsletters, and digital content.
- Develop key messaging and create engaging content and graphics for social media platforms, website, and email campaigns.
- Revise and maintain effective, high-quality web content to ensure optimal site experiences and usability.
- Collaborate with College of Nursing marketing team to ensure webpages and content are consistent with the college and university's marketing goals, branding and strategies.
- Collaborate with the SIM-IA leadership, staff, partners, and participants to gather stories and testimonials for promotional use.
- Develop a strategy to manage and grow SIM-IA's social media presence on platforms such as Facebook, X, LinkedIn, and Instagram.
- Schedule and publish regular posts to keep followers informed and engaged.
- Collaborate with College of Nursing Marketing team on creation of marketing materials.
Marketing Plan
- In collaboration with SIM-IA Director, develop, coordinate, and implement comprehensive marketing strategy to promote SIM-IA's services and programs. Work with the College Director of Communication, Marketing, and External Relations to ensure the marketing plan aligns with the college's initiatives.
- Strategically plan SIM-IA internal and external events.
Public Relations
- Identify target audiences and tailor marketing efforts to reach them effectively.
- Build and maintain relationships with key stakeholders, including healthcare providers, educational institutions, and community organizations.
- Represent SIM-IA at community events and professional gatherings.
- Attend and manage all preparation for attendance at and follow up of events.
- Attend and serve as SIM-IA representative at all SIM-IA events.
- Foster partnerships to support the growth and sustainability of the program.
- Provide support for outreach events.
- Assist with planning outreach.
- Develop compelling features and impactful stories tailored for stakeholders and target audiences.
- Create, publish, and edit high quality photography, video, and content for website.
- Travel to domestic events as a representative of the SIM-IA program.
Brand Management
- Stay abreast of Iowa branding policies.
- Ensure brand consistency on all materials such as brochures, social media, displays, website, etc.
Operational Support and Management
- Plan and coordinate promotional events, workshops, and conferences to showcase SIM-IA's offerings.
- Maintain and recommend SWAG for SIM-IA program.
- Work with community partners to organize joint events and outreach activities.
- Ensure all events are well publicized to increase attendance by target audiences.
- Manage communication platforms and contact lists for internal and external communication dissemination.
- Collect and maintain stakeholder specific contact lists.
- Assist with editing and formatting slide show presentations to add visual interest and make accessible.
- Communicate regularly and effectively information with SIM-IA team regarding events, marketing plans, retreats, etc.
- Responsible for venue selections, food/supply ordering, participate invites, set-up, clean-up arrangements, hotel/travel reservations, attendee tracking, AV equipment, order and support, etc.
- Archive event information and update master communication calendar.
Financial Management
- Gather financial quotes and coordinate logistics.
- Initiate purchase requests for supplies and equipment.
- Assist with budget development.
- Monitor expenditures and reconcile statements as needed.
- Determine costs and provide input to budget development.
- Monitor and report on designated project/event budget components.
- Maintain records for billing purposes and event files with all pertinent information.
- Initiate purchase requests for supplies and equipment.
- Meet with director to review budget status.
Supervision and Leadership
- Serve as the lead for assignments, provide feedback for all events.
Required Qualifications
- Bachelor's degree in public relations, Communications, Marketing, English, Journalism or a related field or an equivalent combination of education and experience.
- Typically, one or more years of professional experience in marketing, public relations, or similar role.
- Demonstrated experience with event planning.
- Related experience in web strategy and/or web content management
- Ability to produce high-quality work with effective time management under deadline while remaining positive.
- Demonstrated ability with social media platforms and marketing tools.
- Demonstrated ability to perform multiple tasks and manage several projects simultaneously in a timely manner.
- Demonstrated ability to work independently and as a team member to accomplish goals.
- Working knowledge and ability to use tools such as Microsoft Office suite (Outlook, Word, Excel, PowerPoint) and internet search tools.
- Knowledge of graphic design software (e.g. Adobe Creative Suite).
- Strong written and verbal communication skills, and interpersonal skills; demonstrated by the ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through appropriate communication methods and behaviors to provide excellent customer service and maintain working relationships.
- Demonstrated keen attention to detail and accuracy, with strong organizational skills
- Establish priorities, meet deadlines, and solve problems independently and creatively.
- Ability to travel to regional meetings and conferences.
- Ability to move, push, or pull 40 pounds occasionally and frequent 15 pound move/push/pull in related tasks. Use of assistive equipment to move heavy materials.
- Valid Driver's License and the ability to meet and maintain University Fleet Safety Standards.
Desired Qualifications
- Experience in healthcare or educational marketing
- Familiarity with content management systems (CMS) and email marketing platforms.
- Knowledge of the University of Iowa policies, procedures, and regulations.
- Experience with AP style
- Prior experience working in an academic or higher education environment
Application Details:
In order to be considered for an interview, applicants must upload the following documents and mark them as a "Relevant File" to the submission:
- Resume
- Cover Letter
Job openings are posted for a minimum of 14 calendar days and may be removed from posting and filled any time after the original posting period has ended. Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential/education verification. Up to 5 professional references will be requested at a later step in the recruitment process. For questions, contact Josh Gulick at joshua-gulick@uiowa.edu.
Benefits Highlights:
Regular salaried position. Pay Level 3A. Located in Iowa City, Iowa.
Fringe benefit package including paid vacation; sick leave; health, dental, life and disability insurance options; and generous employer contributions into retirement plans.
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The University of Iowa is an equal opportunity/affirmative action employer. All qualified applicants are encouraged to apply and will receive consideration for employment free from discrimination on the basis of race, creed, color, religion, national origin, age, sex, pregnancy (including childbirth and related conditions), disability, genetic information, status as a U.S. veteran, service in the U.S. military, sexual orientation, gender identity, or associational preferences.