The American is seeking a self-motivated, organized, and strategic thinker. The position will be responsible for conceptualizing and executing sellable programs, assets, and sponsorship ideas that align with brand objectives and provide tangible value for conference partners. This role will work closely and collaboratively with other internal departments, to ideate, develop, and refine marketable platforms that create mutual benefit for the organization’s functions and events.

SPECIFIC AREAS OF RESPONSIBILITY AND EXAMPLES OF DUTIES

• Research, conceptualize, and evaluate innovative partnership opportunities, including branded content, experiential marketing, activations, and digital/social platforms.
• Proactively look at industry trends in sports partnerships, marketing activations, and fan engagement strategies to continually innovate sellable assets.
• Create, package, and present marketable sponsorship platforms that maximize revenue opportunities.
• Work with internal teams to identify and develop sponsorship opportunities that drive engagement and value.
• Develop compelling sales narratives, decks, and presentation materials that illustrate the benefits and return of investment (ROI) of sponsorship assets to potential brand partners.
• Manage asset inventory to ensure availability, accurate documentation, and optimized effective usage for partnership sales.
• Work with the Business and Data Strategy team to utilize insights, analytics, and fan data to inform and refine partnership platforms, ensuring they align with audience interests and brand objectives.
• Assist in long-term planning for partnership growth, helping the team expand its’ commercial portfolio and revenue opportunities.

THE ROLE AND CANDIDATE PROFILE

• A minimum of four years of experience in sponsorship strategy, brand partnerships, or sports/entertainment marketing.
• Proven success in developing and executing sponsorship platforms and revenue-generating ideas.
• Experience working with CRM systems (Salesforce, KORE preferred) in managing sponsorship assets and deal flow.
• Expert knowledge of digital, social media, and experiential marketing trends.
• Exceptional presentation and communication skills spearheading the development of sales narratives through engaging and innovative presentations that include sizzle videos and storytelling design elements.
• Ability to analyze sponsorship performance metrics and provide data-driven insights.
• Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously while managing requests with cross-departmental teams to achieve our goals.
• A true self-starter that excels in environments where you need to be nimble and resourceful. 
• Passion for sports, entertainment, and fan engagement, with a creative and entrepreneurial mindset.
• The individual must have the ability to work well with a variety of constituents, including conference staff, and administrators and staff at member institutions. Night and weekend work will be required.

About American Athletic Conference

The American is a collegiate athletics conference and member of the National Collegiate Athletic Association (NCAA). The conference was founded in 1979 and reconstituted in 2013 as the American Athletic Conference. With the conference office in Irving, Texas, the American is comprised of the following institutions: University of Alabama at Birmingham, United States Military Academy West Point (Army - in football only), University of North Carolina at Charlotte, East Carolina University, Florida Atlantic University, University of Memphis, United States Naval Academy (Navy - in football only), University of North Texas, Rice University, University of South Florida, Temple University, University of Texas at San Antonio, Tulane University, University of Tulsa and Wichita State University (basketball and Olympic sports). Under the leadership of Commissioner Tim Pernetti, the American sponsors 20 sports (nine for men and 11 for women); is a member of the College Football Playoff (CFP); has television partnerships with ESPN and CBS Sports; in the spring of 2019, signed a foundational television agreement with ESPN that commenced in 2020-21. For more information, please visit www.TheAmerican.org

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