Posting Summary:

Join TC Academy at the forefront of educational innovation! The Marketing Coordinator will be a dynamic catalyst in driving the visibility and impact of TC Academy's transformative learning programs. This exciting role offers the opportunity to shape marketing strategies across four distinct and rapidly evolving sectors: cutting-edge professional development that advances careers, executive education that transforms leadership, precollege programs that inspire the next generation, and lifelong learning initiatives that foster continuous growth.

Job Summary/Basic Function:

As a key player within the TC Academy team, you'll orchestrate multi-channel campaigns, create compelling content that resonates with diverse audiences, and leverage digital platforms to amplify our reach. This position is perfect for a creative, data-driven marketing professional who thrives in a fast-paced academic environment and is passionate about connecting learners with life-changing educational opportunities.

You'll collaborate with renowned faculty, innovative program directors, and strategic partners while having the autonomy to implement fresh marketing approaches that drive enrollment and engagement. From launching new program initiatives to analyzing campaign performance and optimizing digital strategies, every day brings new challenges and opportunities to make a measurable impact on TC Academy's mission of advancing educational excellence.

CHARACTERISTIC DUTIES AND RESPONSIBILITIES:

Project and Campaign Coordination

• Coordinate multi-channel marketing campaigns from conception through completion, ensuring timely delivery and adherence to project timelines
• Collaborate with internal stakeholders across academic departments, student services, and external vendors to execute integrated marketing initiatives
• Manage project workflows, tracking deliverables, and coordinating resources to meet campaign objectives
• Support the development and implementation of recruitment campaigns for non-credit and professional development campaigns
• Assist with campaign performance analysis and provide regular progress reports to senior marketing staff
• Content and Digital Marketing Development and Coordination
• Create compelling marketing content for TC Academy's diverse audiences, including working professionals, executives, educators, administrators, high school students, and families (pre-college), and lifelong learners
• Develop and design creative and copy for TC Academy program materials, digital platforms, email campaigns, and website content that aligns with the department's voice and Teachers College's brand standards
• Collaborate with the Brand and Creative Studio team to ensure consistent messaging across all marketing materials
• Support content strategy development and maintain content calendars for various marketing channels
• Coordinate content reviews and approvals through appropriate College channels
• Social Media Creation and Management
• Develop and execute social media strategies across platforms, including Facebook, Instagram, LinkedIn, and emerging platforms
• Create engaging social media content that showcases TC Academy's professional development workshops, executive education offerings, pre-college programs, lifelong learning opportunities, faculty expertise, and participant success stories
• Monitor social media channels, respond to inquiries, and engage with followers to build a community
• Track social media metrics and provide regular reporting on engagement, reach, and growth
• Stay current with social media trends and best practices to enhance Teachers College's digital presence

Event Coordination

• Support planning and execution of TC Academy events, including pre-college information sessions, professional development workshops, executive education seminars, lifelong learning programs, and networking events
• Coordinate logistics for virtual and in-person TC Academy programs, including registration management, promotional materials, and post-event follow-up
• Collaborate with TC Academy program directors and faculty to promote upcoming pre-college, professional development, executive education, and lifelong learning opportunities
• Assist with alumni relations events and advancement activities as needed
• Manage event marketing materials and ensure brand consistency across all event communications

Market Research

• Conduct research on professional development, executive education, pre-college, and lifelong learning market trends, competitor programs, and industry best practices
• Analyze target audiences across professional, executive, pre-college, and lifelong learning segments, understanding their unique learning needs and communication preferences to inform TC Academy marketing strategies
• Support data collection and analysis for market research initiatives
• Assist with survey development and data interpretation to guide marketing decision-making
• Provide insights on emerging trends in professional development, executive education, pre-college, and lifelong learning marketing

Vendor and Relationship Management

• Manage relationships with external marketing vendors, agencies, and service providers
• Coordinate vendor contracts, timelines, and deliverables in collaboration with senior staff
• Serve as the primary point of contact for routine vendor communications and project coordination
• Assist with vendor selection processes and performance evaluations
• Maintain vendor database and ensure compliance with College procurement policies

Reporting and Analysis

• Develop and maintain marketing performance dashboards and reports for leadership review
• Track and analyze key performance indicators (KPIs) for marketing campaigns and initiatives
• Provide regular reporting on website analytics, email marketing metrics, social media performance, and campaign effectiveness
• Support budget tracking and reporting for TC Academy marketing activities
• Assist with the assessment of marketing ROI and recommend optimization strategies

Working Conditions and Environment
Standard business hours with occasional evening and weekend work for events and campaigns
Hybrid work arrangements are available by arrangement with the manager, typically 3 days in the office and 2 days remote, dependent upon operational needs
Fast-paced collaborative environment requiring strong multitasking abilities
Regular interaction with faculty, staff, students, and external partners
Travel may be required for off-campus events and activities

Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field
• 1-3 years of professional experience in marketing, communications, or a related field
• Strong written and verbal communication skills with excellent attention to detail
• Demonstrated experience with social media management and content creation
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Experience with project coordination and managing multiple priorities simultaneously
• Knowledge of digital marketing principles and best practices
• Strong organizational skills and ability to work independently as well as collaboratively
• Familiarity with WordPress and the T4 web content management system
• Graphic design skills and experience with visual content creation and creative flair with Canva or Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Experience with marketing automation tools and the SalesForce CRM system
• Essential Skills and Competencies
  •  Creative problem-solving abilities and innovative thinking
  • Strong analytical skills and comfort with data interpretation
  • Excellent interpersonal skills and ability to work with diverse constituencies
  • Adaptability and flexibility in a fast-paced academic environment
  • Professional demeanor and ability to represent Teachers College effectively
  • Interest in professional development, lifelong learning, and TC Academy's mission of advancing educational and professional practice

Preferred Qualifications:

• Experience in precollege, professional development, executive education, continuing education, or adult learning marketing preferred
• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot)
• Knowledge of Google Analytics, SEO principles, and digital advertising
• Experience with event planning and coordination
• Experience with video production and multimedia content development
• Knowledge of accessibility standards and inclusive marketing practices

Salary Range:

$70,000 - $74,000

Work Modality:

Hybrid

Application Instructions
To apply, please submit the following materials:

• Cover letter detailing your interest in Teachers College and qualifications for this position
• Current resume highlighting relevant experience and skills
• Portfolio of marketing work samples (optional but strongly encouraged)
• Three professional references with contact information
• Application Deadline: [Insert Date]

Competitive Compensation and Benefits 

The salary range reflects the College’s good faith and reasonable estimate of the compensation for the position at the time of the job posting.  Salary decisions are dependent on several factors including but not limited to market and organizational considerations, experience, and qualifications of a selected candidate as well as internal and external equity.

Our benefits contribute significantly to the total compensation package that includes medical, dental, vision, and supplemental insurance plans; flexible and hybrid work schedules; tuition remission; life insurance; short and long-term disability insurance; an exceptional employer retirement matching program; health savings accounts (HSA), flexible spending accounts (FSA), Public Service Loan Forgiveness eligibility, and a robust Employee Assistance Program (EAP).

Hybrid/Remote

Teachers College maintains a hybrid work environment, which provides employees with flexible work arrangements while ensuring we preserve the important aspects of our unique in-person college-campus culture. Depending on role and business needs, colleagues will either work onsite or in a hybrid model (a combination of in-office and virtual days). Employees are expected to live within a 150-mile radius of the College.  

About Teachers College, Columbia University

Teachers College, Columbia University, is the oldest and largest graduate school of education in the United States, and also perennially ranked among the nation's best. Its name notwithstanding, the College is committed to a vision of education writ large, encompassing our four core areas of expertise: health, education, leadership and psychology.

Connections working at Teachers College, Columbia University