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Senior Director of Marketing and Communications
Frederick Community College
Application
Details
Posted: 17-Jan-25
Location: Frederick, Maryland
Internal Number: 6079
At Frederick Community College we proudly serve the educational needs of our students, help develop the economic vitality of our local communities, and enrich the lives of Frederick County residents. Each year, more than 16, 000 students take a diverse scope of courses at Frederick Community College, located in Frederick, Maryland. Our vast range of courses includes quality instruction in more than 85 degree and certificate programs as well as workforce training and continuing education to meet the needs and interests of our community members. FCC proudly embraces and showcases academics, arts, athletics and more to provide pathways to success for all students. Each year we provide direct service to thousands of residents and indirect services to countless more. We credit our ability to deliver these services to the strength and commitment of our people. We invite you to explore all that we have to offer!
Relocation Provided?: No
Position Summary:
Global Ends Policy Statement of Desired Outcomes
Frederick Community College exists to provide all Frederick County residents and others who choose to enroll at the College, with the education, workforce preparation, skills, abilities, and personal growth necessary to succeed in an increasingly interconnected world, at a cost that demonstrates the prudent use of the College's available resources.
Position Summary:
The Senior Director of Marketing and Communications (SDMC) leads the development, activation, and evaluation of integrated marketing communications activities for Frederick Community College (FCC). Cross-functional networking of internal and external resources is necessary to achieve enrollment and retention goals while managing FCC's brand identity. The position leads a team of professionals who specialize in graphic design, content creation, digital and social media, website(s) management, video/photography, and internal and external communications. The ultimate goal is to foster strategic marketing and communications planning that promotes the desired outcomes of the College's Global Ends Policy Statement.
An experienced leader of people who comfortably demonstrates savvy marketing and communications skills will be well prepared for success in this role.
Ability to work effectively with a wide range of constituencies in a diverse community.
Essential Duties and Responsibilities:
The duties below are representative of the duties of the classification and are not intended to cover all the duties performed by the incumbent in this position. The omission of specific statements of duties does not exclude them from the position if the scope of work is similar, related, or a logical assignment to this classification.
Data-Informed Decision-making:
1. Provide departmental direction and vision through the development, implementation and continual evaluation of an aggressive and comprehensive marketing and communications plan based on data-driven creative strategies for each target market segment. Build marketing measurement frameworks to facilitate data collection and analysis of key performance indicators (KPI) for paid, earned, and owned media to help achieve enrollment goals while optimally positioning the College's brand identity.
2. Translate performance metrics into actionable insights that guide product mix, formats, design schemes, trends and signals to best achieve the College's strategic foresight planning objectives and improve competitive positioning in the marketplace.
3. Prepare and present marketing effectiveness reports to College senior leaders at regular intervals.
4. Confirm all marketing activities are in accordance with State and federal laws and regulations, College Administrative policies, procedures, and practices. Ensure the department's compliance with all college procedures and processes. Regularly monitor fiscal, budgetary, academic, grant, purchasing, contract, vendor, and other complex approval processes.
Tactical and Strategic Asset Management:
1. Establish protocols, cultivate and manage a brand identity that is optimized in messaging and materials content across all platforms and campaigns.
2. Collaborate on writing, editing and proofreading print and general copy for the marketing department, including news releases, broadcast scripts, all forms of advertising, and any other College-related or sponsored news or promotional materials.
3. Maintain accountability for the College's web and digital media properties, social media pages, and the College cable television station and assets. Monitor security and maintenance of equipment, tools, and supplies.
4. Develop and manage the annual marketing and communications budget, establishing timelines for both short-term and long-term projects as well as using efficient and effective best practices.
5. Cultivate stakeholder relationships (employees, students, donors, community partners, media) to enhance the College's image and impact.
Talent and Culture Leadership:
1. Supervise and lead marketing and communications staff by setting goals, tasks and work schedules, delivering training, providing evaluative feedback on performance, and making employment decisions to include hiring and terminations.
2. Foster team development in the conceptualization of ideas, brainstorming, and other collaborative talent management best practices.
3. Demonstrate value and proficiency in professional development through the ongoing participation of each team member in annual skill development and efforts toward mastery of their discipline.
4. Develop and implement the use of business processes and technologies that support and sustain the department's team to deliver high-quality and optimal-volume work production.
Salary: $118,000 - $125,000 annually
FCC offers a generous benefits package which includes medical insurance, dental and vision plans, waiver of FCC tuition for employee and eligible dependents, tuition reimbursement, generous leave benefits, retirement plans, and more! Frederick Community College prohibits discrimination against any person on the basis of age, ancestry, citizenship status, color, creed, ethnicity, gender identity and expression, genetic information, marital status, mental or physical disability, national origin, race, religious affiliation, sex, sexual orientation, or veteran status in its activities, admissions, educational programs, and employment. Frederick Community College, an equal opportunity employer, values campus diversity in students and staff and encourages members from historically under-represented groups to apply.
Frederick Community College (FCC) is a public college accredited by the Middle States Commission on Higher Education (MSCHE). FCC is distinguished by its quality and affordability, making it attainable and valuable for local students. Accredited programs, comprehensive instruction, and affordable costs of attendance have made FCC the learning destination for more than 200,000 students since 1957.
