Posted: 22-Jun-25
Location: Pittsburgh, Pennsylvania
Type: Full Time
Mayvue is seeking a strategic, hands on Solution Marketing Lead to own the go?to?market (GTM) strategy, positioning, and messaging for Mayvue’s product portfolio.
You will translate complex technical capabilities into clear, compelling value propositions that resonate with Departments of Transportation (DOTs) and local agencies. Your work will directly influence pipeline growth, product adoption, and customer satisfaction across North America.
The ideal candidate will have proven experience working collaboratively across multiple departments within Mayvue to include software development, product management, and operations teams to ensure seamless integration.
As a company, we are in a unique position. We have a “startup culture” but our team is comprised of experienced individuals who manage a steady stream of business. Our hard work has led to explosive growth and we’re seeking individuals that recognize the opportunity and want to work alongside us to ensure we continue to reach our potential. In this role, you will be a key member of the company and team.
This position offers both in-office (Pittsburgh, PA) and the flexibility of being remote. You tell us what works for you!
You will be a good fit if:
- You thrive in a fast paced environment and are capable of consistently achieving results on time.
- You’re a strong communicator, adept at managing the vision, value, and scope of projects at strategic and tactical levels.
- You are the type of person that is looking for something “more” and are interested in being in a position with an unlimited amount of potential.
Responsibilities:
- Messaging & Positioning
- Develop and continuously refine product narratives, value propositions, and differentiation based on market insights and customer feedback
- Go?to?Market Planning
- Build and execute integrated launch plans for new features and products, partnering closely with Product Management, Sales, and Customer Success
- Content Development
- Produce high impact collateral (e.g., solution briefs, case studies, videos, webinars) that supports the buyer journey and sales cycle
- Market & Competitive Intelligence
- Conduct ongoing market research, win?loss analysis, and competitive benchmarking to inform product strategy and sales enablement
- Sales Enablement
- Create training materials, pitch decks, and battlecards; deliver enablement sessions that equip the field to articulate value and close deals
- Metrics & Reporting
- Define KPIs, track performance of GTM activities, and present insights and recommendations to leadership
- Demand Generation Support
- Collaborate with Growth Marketing on campaigns, events, and digital programs to drive awareness and qualified leads
Qualifications:
- 5+ years in B2B SaaS product marketing, preferably in infrastructure, construction tech, or public sector software
- Proven record of successful product launches and creating content that accelerates sales cycles
- Deep understanding of enterprise buying processes; experience marketing to government agencies is a plus
- Strong storytelling skills and ability to translate technical features into business value
- Proficiency with common marketing & sales tools (HubSpot, Google Analytics, Canva, Adobe Creative Cloud, Figma etc.)
- Excellent project?management skills; comfortable balancing strategic planning with hands?on execution
- Bachelor’s degree in Marketing, Business, Communications
Benefits:
- Unlimited PTO
- Life Insurance at no cost to employees
- Short-term and long-term disability at no cost to employees
- Paid maternity and paternity leave
- Healthcare insurance (Premiums are partially paid for by Mayvue)
- Dental and vision at no cost to employees and dependents
- Optional supplemental life insurance
- Receive $1,000.00 per year for Continuous Learning Allowance
- Receive 1 day paid per year as a Community Service Allowance
- Onsite gym in Pittsburgh office
- Health Savings Account and Dependent Care Flexible Savings Account
- Employer contributions to your 401(k) up to 50% of contributions on the first 5% deferred
- Have your favorite snacks and beverages when you work in our Pittsburgh Headquarters
- Hybrid/remote work available
- Flexible schedule
Mayvue provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.