The successful candidate will execute the strategic creation, curation, and management of content across the American’s various social media platforms. This role involves working with the external relations team to develop and execute a cohesive content strategy that aligns with the organization’s branding and goals.

SPECIFIC AREAS OF RESPONSIBILITY AND EXAMPLES OF DUTIES
The Assistant Director, Social and Digital Content will work collaboratively with the Senior Director of Brand Marketing and the Director of Social and Digital Content to promote the American's 20 sports. The individual will manage a comprehensive plan for the creation and publishing of content and have strong written and communication skills. Specific responsibilities and duties include:

• Develop and implement social media strategies across the American’s X, Instagram, Facebook and TikTok platforms to build meaningful connections with fans, student-athletes and the American’s membership institutions.
• Create, schedule and publish content - ensuring a consistent and relevant presence across all platforms.
• Design digital and print materials including social media graphic templates, website banners, promotional items, videoboard graphics and branding materials for championship events.
• Develop creative storytelling elements to enhance brand engagement across digital platforms.
• Effectively use the American’s social media platforms to amplify key performances and moments in real-time in conjunction with key regular-season events and conference championships.
• Stay up-to-date with social media and design tends, tools and best practices to maintain a competitive edge and expand reach.
• Clip short and engaging videos from games, live shows and other events that are visually engaging and in-line with brand guidelines.
• Capture, edit, caption and post original and engaging trend-driven TikTok content.
• Monitor emerging trends in the social media/digital communications environment.
• Assist in the planning and execution of social media campaigns and promotions to drive engagement and support marketing objectives.
• Measure effectiveness of social media content through performance analytics.
• Travel and represent the Conference at championships and regular-season events to provide on-site digital and social media coverage of select conference championships and media day events.
• Ensure working knowledge on all NCAA compliance issues that pertain to communications matters.
• Assist with other Conference-related functions as assigned.

The successful candidate must have a combination of a bachelor’s degree and a demonstrated understanding of short video production techniques, social media trends, graphic design and a passion for storytelling to engage and grow the online community. Proficiency in Adobe Creative Suite, Microsoft Office and experience in social media management tools are essential.

The individual must have the ability to work well with a variety of constituents, including conference staff, and administrators and staff at member institutions.

Night and weekend work will be required.

About American Athletic Conference

The American is a collegiate athletics conference and member of the National Collegiate Athletic Association (NCAA). The conference was founded in 1979 and reconstituted in 2013 as the American Athletic Conference. With the conference office in Irving, Texas, the American is comprised of the following institutions: University of Alabama at Birmingham, United States Military Academy West Point (Army - in football only), University of North Carolina at Charlotte, East Carolina University, Florida Atlantic University, University of Memphis, United States Naval Academy (Navy - in football only), University of North Texas, Rice University, University of South Florida, Temple University, University of Texas at San Antonio, Tulane University, University of Tulsa and Wichita State University (basketball and Olympic sports). Under the leadership of Commissioner Tim Pernetti, the American sponsors 20 sports (nine for men and 11 for women); is a member of the College Football Playoff (CFP); has television partnerships with ESPN and CBS Sports; in the spring of 2019, signed a foundational television agreement with ESPN that commenced in 2020-21. For more information, please visit www.TheAmerican.org

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