The Solid Waste Association of North America (SWANA) is the leading association for public sector waste and resource management professionals across North America. With 47 Chapters spanning the U.S., Canada, the Caribbean, and the Pacific Basin, SWANA connects a diverse network of industry professionals committed to advancing from waste management to resource management. We support our members through technical education, training, credentialing, and research, while also advocating for the essential role our industry plays in protecting public health, supporting the economy, and building sustainable communities.

Role Overview

This is a high-impact role for a creative and agile marketing professional who can lead strategy and execute with precision. The Marketing Manager is responsible for elevating SWANA’s brand and mission through compelling, data-driven campaigns that support our membership, programs, events, and overall visibility. This role blends strategic vision with hands-on implementation, owning SWANA’s marketing and communications function across platforms. The Marketing Manager collaborates across teams to ensure consistent, mission-aligned messaging and measurable impact. This is an excellent opportunity for a creative & collaborative marketing pro excited to help shape an evolving organization and take on a high-impact, hands-on role.

What You'll Do:

Marketing Strategy & Execution

• Develop and implement an annual marketing and communications plan aligned with SWANA’s strategic priorities.
• Manage and execute multi-channel marketing campaigns to drive engagement across membership, training, events, and advocacy efforts.
• Track, analyze, and report on campaign performance to improve ROI and inform future strategy.
• Manage marketing budgets, timelines, and priorities.

Content Creation & Brand Management

• Write, edit, and design a wide range of marketing materials, including email campaigns, newsletters, brochures, flyers, and website content.
• Maintain and evolve SWANA’s brand voice, visual identity, and messaging consistency across all platforms.
• Develop messaging toolkits for internal and external stakeholders.

Digital Marketing & Web

• Manage SWANA’s website content and updates, ensuring clarity, accuracy, and brand alignment.

• Create, coordinate, and schedule social media content across all organizational platforms (e.g., LinkedIn, Facebook, YouTube, X, Instagram), ensuring consistent voice and alignment with marketing goals.
• Manage and optimize paid media campaigns, including digital advertising on social media sites and other platforms, with a focus on performance tracking and ROI.

• Lead email marketing efforts using HubSpot or comparable platforms.

Media & Public Relations

• Write and edit public relations materials, including press releases and industry announcements.
• Partner with leadership team to develop messaging for SWANA materials, social media, programs, etc.
• Serve as liaison with media contacts, partners, and vendors as needed.
• Support crisis communication efforts as required.

Cross-Functional Collaboration

• Partner with internal teams to promote programs, events, and initiatives.
• Provide marketing support for webinars, conferences, education, and chapter engagement efforts.
• Collaborate with leadership to align communication priorities with organizational goals.

Why SWANA?

• Be part of an evolution: Help shape the next chapter of SWANA’s transformation from waste to resource management.
• Meaningful mission: Contribute to sustainability, safety, and innovation across communities and industry.
• Purpose-driven team: Work with professionals aligned around SWANA’s strategic pillars: safety, sustainability, professional development, and member value.
• Work with flexibility: Hybrid-remote options plus a benefits package that includes generous leave, medical choices (including employer-funded HSA), and employer-paid life, disability, and long?term care insurance.

How to Apply

Submit your resume, cover letter, and salary expectations to hr@swana.org. SWANA is an equal opportunity employer; all qualified candidates will be considered without regard to race, color, religion, national origin, gender, disability, or veteran status.

Qualifications

• Bachelor’s degree in marketing, communications, public relations, or related field.
• 5+ years of marketing and communications experience (nonprofit or association experience preferred).
• Excellent writing, editing, and proofreading skills across formats and platforms.
• Strong project management skills and ability to juggle competing deadlines.
• Proficiency with digital marketing tools, CRM/email marketing platforms (e.g., HubSpot), and CMS platforms (e.g., WordPress).
• Must have a hands-on, collaborative mindset with a can-do approach.
• Graphic design or layout skills (e.g., Canva, Adobe Creative Suite) are preferred.
• Familiarity with environmental, sustainability, or waste management topics is a plus!
• Willingness to travel (under 25%).