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Director of Marketing
McNeese State University
Application
Details
Posted: 27-May-25
Location: Lake Charles, Louisiana
Type: Full-time
Salary: $35,000 - $40,000
Sector:
Collegiate Sports
Preferred Education:
Masters
Job Duties:
· Direct marketing and promotions for all athletic events
· Develop thorough social media initiatives to expand the reach of all athletics social handles
· Manage all promotions and marketing aspects of athletic events including pre-event planning, set-up and event execution and post event review and analysis.
· Plan and execute in-game activations and event promotions
· Athletic Department liaison with community, campus marketing and branding
department, student organizations, spirit squads, and band
· Design and place print advertisements promoting attendance at sporting and sponsorship events
· Supervise staff of both full-time and student employees
· All other duties as assigned, adheres to NCAA and Southland Conference rules and regulations, as well as the policies and procedures of the department, the university, and the university of Louisiana system (ULS).
Excellent written, oral and interpersonal communication skills
Ability to communicate with diverse audiences in a way they can and will effectively steward and advance the Athletics Department
Knowledge of website and marketing analytics tools
Computer Applications: Familiarity with Adobe Photoshop
Knowledge and understanding of marketing, branding, and revenue generation
Ability to operate a departmental budget within allocated resources
Ability to supervise personnel through previous leadership experience
Thorough knowledge and understanding of NCAA DI rules, practices, policies, philosophy and procedures
Willingness to learn and passionate about the customer experience
Ability to present a professional demeanor while delivering a high level of internal and external customer service
Ability to work evenings and weekends to meet the business needs of the unit
Ability to write proposals and scripts and to describe ideas, and / or plans clearly and effectively in written format
Ability to perform multiple tasks and responsibilities in an efficient manner