The Assistant Athletic Director - Operations and External Affairs reports to the Director of Athletics and is responsible for all external units of the athletic department including aspects of media and athletics communications, marketing and promotions and corporate sponsorship related to OLLU's intercollegiate programs. The assistant athletic director should model the NAIA Champions of Character & OLLU's core values and follow all rules and regulations pertaining to the NAIA and OLLU.

Performance Evaluation Metrics:

1. Annual fundraising goal of $20,000

2. 10% increase in social media engagement year-over-year

3. 10% increase in fan attendance year-over-year

Primary Responsibilities and Essential Functions:

1. Know and comply with the rules and regulations of the Red River Athletic Conference, the NAIA, and OLLU Policies, Procedures and Practices. Function as the director of athletics communications for the OLLU department of athletics.

2. Track official statistics and prepare media releases for each OLLU sport and disseminate via internal and external media outlets, opposing teams and the conference offices.

3. Document and publicize the accomplishments of OLLU teams and athletes. Lead brand management efforts, including alignment with institutional identity and storytelling.

4. Oversee the athletics website ollusaintsathletics.com and maintain up to date, current information.

5. Serve as the liaison between the OLLU athletic department and the various media outlets and platforms.

6. Oversee production of game-day programs and other game-day materials Manage the coverage and logistics of all home sporting events including press row workers, public address announcer, music, scoreboard and livestreaming.

7. Take or assign other OLLU staff to take photographs when necessary and ensure that third-party agreements/contracts exist prior to utilizing external sources for assistance.

8. Promote OLLU athletics on various social media platforms

9. Plan and execute marketing and promotion plans for all OLLU athletics teams.

10. Lead strategy to increase attendance at home athletic events.

11. Solicit corporate sponsorships to the San Antonio Community.

12. Create sponsorship fulfillment packages for corporate sponsors.

13. Attend Athletic Department and campus meetings as needed.

Additional Responsibilities:

1. Promotes the athletic department by prompt and accurate score reporting to the local media.

2. Participates in fundraising as coordinated by the athletic director and the advancement office.

3. Assists in special events and tournaments, championships, fundraisers, and/or clinics to include, but not limited to, one major fundraiser per year.

4. Attends staff development meetings, clinics and other professional activities to improve performance.

5. Writes an annual report at the end of the season evaluating the program with recommendations for improvements.

6. Adhere to university policies, state and federal laws concerning Title IX, HIPPA and FERPA.

7. Other duties as assigned.

Knowledge, Skills and Abilities:

1. Experience in a collegiate athletic setting.

2. Display knowledge of Presto Sports statistical software, Presto Sports websites, and Sidearm Sports websites.

3. Must possess a thorough knowledge of the rules, regulations, strategies, and techniques of all OLLU sports.

4. Effective oral and written communication skills.

5. Familiarity and/or experience with the following: Adobe Creative Suite (Photoshop, InDesign, Premiere, AfterEffects).

6. Interpersonal skills to support professional relationships with coaches, student-athletes, media, and the public.

7. Ability to work collaboratively with other departments on campus.

Education and Experience:

1. Bachelor's degree required. Master's degree preferred.
2. Minimum of 2 years' experience in athletic administration required.

To be considered, applicants must apply through the OLLU Human Resources website:

About Our Lady of the Lake University

On the foundation of faith, wisdom and trust in Providence, Our Lady of the Lake University (OLLU) prepares graduates to transform their communities, families and professions. OLLU, founded in 1895 by the Congregation of Divine Providence, is a coeducational comprehensive institution with an enrollment of more than 3,100 students. With its main residential campus in San Antonio and non-traditional programs in San Antonio, Houston, the Rio Grande Valley (La Feria), and online, OLLU has a presence in two of the largest cities in Texas, the border region, and literally around the world. The University offers more than 30 undergraduate majors and minors, 14 master's programs and three doctoral programs through its College of Arts and Sciences, School of Business and Leadership, and the College of Professional Studies. OLLU offers classes in daytime, evening, weekend and online formats.

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