Posted: 17-Dec-25
Location: Saint Paul, Minnesota
Salary: $74,000-$102,000
Employment Type:
Organization Type:
Required Education:
Internal Number: 3938535
Mitchell Hamline School of Law is seeking to hire a full time Marketing Content Strategist. This position develops, executes, and measures a comprehensive content strategy that strengthens Mitchell Hamline's brand, drives enrollment, engages current students, faculty and staff, and builds relationships with alumni, donors, employers, and peer institutions. The Marketing Content Strategist will design and lead the internal communication efforts across campus and external cross platform communications for marketing and advancement requiring specialized knowledge and expertise.
Key Responsibilities:
- Develop and maintain an overarching content strategy and editorial calendar aligned with institutional priorities tied to the academic calendar, recruitment cycle, campus events, faculty accomplishments, alumni engagement, Centers and Institutes, fundraising, etc.
- Maintain annual calendars ensuring efficient coordination of all communications and marketing activities.
- Create, edit, and oversee production of high-quality content across multiple channels ensuring the efficiency and efficacy of communications between stakeholders including:
- Website
- Email newsletters and campaigns
- Social media (LinkedIn, Instagram, Facebook, YouTube)
- Print and digital marketing materials, advancement and alumni materials, etc.
- Digital signage and campus opportunities
- Serve as the internal communication strategist collaborating with departments across campus including advancement, admissions, student services, career development, advancement, and more.
- Write and edit compelling copy that informs and builds community and engagement.
- Website Content Management:
- Create, edit, and maintain engaging, accurate, and on-brand content for the law school's website, ensuring alignment with institutional goals and SEO best practices.
- Email Content Creation:
- Develop targeted email campaigns for diverse audiences, including prospective students, current students, alumni, donors, and other stakeholders.
- Assist with writing compelling email copy and manage distribution schedules to maximize engagement and conversions.
- Website Content Management:
- Curate content for the website, social media, news media, etc. to amplify the strategic plan across multiple platforms.
- Assist with the development of an internal crisis communication plan.
- Lead SEO and content optimization efforts.
- Establish and track KPIs (website analytics, email open/click rates, social engagement, etc. and regularly report on performance.
- Monitor and analyze digital performance metrics across the website, email, and social media platforms using tools such as Google Analytics, email marketing platforms, and social media analytics (e.g., Mailchimp, Constant Contact, Sprout Social).
- Identify trends and recommend improvements to enhance digital reach and impact.
- Ensure brand and style guide consistency and accessibility compliance across content.
- Stay current on higher education trends, digital marketing best practices, and emerging technologies to keep content innovative and competitive.
An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position.
Knowledge, Skills, and Abilities
- Strong proficiency in WordPress or similar CMS, including data entry, reporting, and management.
- Proficiency in social media platforms including LinkedIn, Instagram, Facebook and YouTube.
- Proficiency in collecting and analyzing GA4, email and social media analytics.
- Excellent organizational and project management skills to balance multiple priorities and meet deadlines.
- Strong written and verbal communication skills with acute attention to detail and accuracy.
- High level of discretion in handling confidential information.
- Commitment to equity, inclusion, and contributing to a diverse and welcoming community.
Minimum Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English or a related field.
- 5+ years of related experience, preferably in higher education
- Exceptional writing, editing, and storytelling skills with the ability to adapt tone for different audiences.
- Proven experience building and executing multi-channel content strategies and editorial calendars.
- Demonstrated success collaborating with cross-functional teams and managing multiple projects under tight deadlines.
- Skills in branding, communication planning, digital communications, editing, project management, and stakeholder management.
- Hands-on experience with email marketing platforms and campaigns (e.g., Mailchimp, Constant Contact, HubSpot).
- Proficiency in digital analytics tools (e.g., Google Analytics, social media analytics platforms) and the ability to interpret data to drive content decisions.
- Working knowledge with SEO best practices, content management systems, accessibility standards (e.g., WCAG), and digital marketing best practices.
- Excellent organizational and project management skills, with the ability to manage multiple priorities and deadlines.
- Strong interpersonal and collaboration skills to work effectively with cross-functional teams.
Preferred Qualifications
- Experience in graduate admissions marketing or advancement marketing.
- Strong writing, editing, and storytelling skills, with the ability to tailor content for diverse audiences.
- Knowledge of FERPA, charitable solicitation laws, and data privacy standards.
- Basic video editing skills (Adobe Creative Suite, Canva, Premiere, CapCut)
- Familiarity with higher-ed CRM.
- Knowledge of legal education or the higher education sector is a plus.
Pay Range
The estimated pay range for this position is $74,000 - $102,000 per year.
Benefits
- Health insurance
- Dental insurance
- Life/AD&D insurance (MHSL pays for)
- Optional Life Insurance
- Disability Benefits (MHSL pays for)
- Generous Holidays and Winter Break
- 403(b) Retirement plan (Generous MHSL match)
- Employee Assistance Program (EAP)
- Competitive compensation package
Why Join Mitchell Hamline School of Law At Mitchell Hamline, you'll be part of a vibrant academic community dedicated to shaping the future of legal education. We offer a collaborative and innovative work environment, opportunities for professional growth, and the chance to make a meaningful impact on our institution's mission.
How to Apply To apply, please submit your resume, a cover letter detailing your relevant experience, and a minimum of two samples of digital content (e.g., website copy, email campaign, or analytics report) with application. Applications will be reviewed on a rolling basis until the position is filled.
Mitchell Hamline School of Law does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service or other non-merit factor.
Notice of Nondiscrimination re: Title IX Sex Discrimination
Mitchell Hamline School of Law prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions about sex discrimination or harassment to the Title IX Coordinator. The notice of nondiscrimination and information about reporting concerns is located on our website (https://mitchellhamline.edu/students/title-ix/).
For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.
https://mitchellhamline.applicantpro.com/jobs/3938535-482677.html