The IBR Coordinator for Digital Content/Marketing is responsible for developing communication and marketing plans for the Institute of Behavioral Research research projects. This position also identifies appropriate communication tools to publicize grant-funded projects, student labs and events, and training opportunities. The Coordinator Digital Content/Marketing also manages grant-specific newsletters (“The TCU IBR Spotlight” and “Research & News Worth Repeating”), IBR website (www.ibr.tcu.edu), and use of social media; designing and maintaining print and digital materials, web and social media presence. This position is grant funded.
Duties & Essential Job Functions:
1. Works closely with the College of Science & Engineering Coordinator of Digital Content/Marketing to enhance the visibility of IBR by creating and implementing marketing plans for the IBR and the Institute’s grant-funded projects, creating and updating information in traditional and new media outlets for the IBR website. 2. Promotes IBR project events and programs by producing individual marketing, communication, and advertising pieces. 3. Serves as liaison with the College of Science & Engineering Coordinator of Digital Content/Marketing by writing, editing, and publishing for IBR print materials such as research project brochures, annual report, newsletters; attending events to insure IBR efforts are aligned with the University master marketing and communication plans. 4. Manages creative grant-related services; Designs digital and print publications by applying Adobe, InDesign, Photoshop and other publishing software; 5. Develops, implements, and maintains the College of Science & Engineering and university’s brand standards internally and externally; participating on relevant committees and groups as assigned;. 6. Tracks the success of marketing and promotional initiatives by developing surveys and analyze data; gathering input from various sources; applying statistics; recommending improvements. 7. Performs other related duties as assigned. 8. Manages media relations management for the IBR; respond to incoming media requests and arrange interviews with IBR staff experts and pitch newsworthy ideas to TCU marketing and communication staff. 9. Manages development of the IBR Annual Report summarizing grant funded activities, including project management, art direction, graphic design, content development, print production. 10. Manages digital strategy and websites for the IBR in alignment with the College of Science and Engineering, including copywriting, layout, technical assistance and client requests. 11. Works closely with IBR research support staff, collaborating with them on tasks such as the IBR Annual Report. 12. Advancement communications for the IBR with the College of Science & Engineering, including delivery of communication regarding IBR’s S.B. Sells endowed chair. 13. Directs and manages internal photoshoots and videography. 14. Performs other related duties as assigned.
Required Education & Experience:
• Bachelor’s degree in communication, marketing, journalism or related field. • 2 plus years’ experience with video editing software, designing ads and marketing material in an advertising, media relations, journalism, public relations or related environment.
• Knowledge of design-related applications to perform the job. • Knowledge to troubleshoot software processes and data related issues. • Knowledge of creative thinking and interpersonal communication techniques. • Knowledge of customer service techniques. • Skill in Microsoft Office including Access. • Skill with Adobe, InDesign, Photoshop, Dreamweaver. • Skill in oral and written communications. • Skill in editing. • Ability to review and make recommendations to improve and streamline processes. • Ability to work independently as well as a member of a team. • Ability to apply organizational techniques. • Ability to manage multiple projects and meet deadlines.
Physical Requirements (With or Without Accommodations):
• Visual acuity to read information from computer screens, forms and other printed materials and information. • Able to speak (enunciate) clearly in conversation and general communication. • Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions. • Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting. • Lifting and moving objects and equipment up to 10 lbs.
• Work is indoors and sedentary and is subject to schedule changes and/or variable work hours. • There are no harmful environmental conditions present for this job. • The noise level in this work environment is usually moderate.
As an AA/EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law.
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