Assistant Athletic Director for Strategic Communication and Content Development
University of Maryland
Location: College Park, Maryland
Required Education: 4 Year Degree
Internal Number: 115043
The Assistant Athletic Director for Strategic Communications and Content Development is responsible for serving as primary communications contact for the University of Maryland men’s basketball program and working in concert with the Associate Athletic Director/Strategic Communications Officer on content development for all of Maryland Athletics.
Duties and Responsibilities:
Work directly with the Director of Athletics, the Strategic Communications Officer, the Men’s Basketball program and other members of leadership to provide key message points and preparatory responses in their daily briefings with the media;
Responsible for fostering strong relationships both on and off campus with local and national media, staff, coaches and other external organizations. Cultivate media coverage for the men’s basketball team through different mediums locally, nationally and internationally, Respond to and manage media requests, interviews, news conferences and photo sessions;
Enhance Maryland’s social media presence and digital storytelling in collaboration with the department’s staff focused on social, digital and content development.
Strategically position Maryland Athletics by developing positive profiles, both in news and feature form, on the athletic teams, student-athletes and coaches in external and internal media written, video, social media, graphics or other innovative formats in collaboration with team members of the external unit.
Serve as Deputy Editor for One Maryland Magazine
Supervise an Associate Director of Strategic Communications, a Communications Assistant and other gameday and student assistants as assigned, overseeing their work promoting their assigned sports through the media, on umterps.com and through social media channels.
Prepare game notes and press release to ensure effective coverage and proper NCAA and Conference reporting; Maintain historical records, statistics and photographs among other important department information.
Provide event coverage and game-day management functions. Responsible for press box and media game management, credential process, sport & fan correspondence and coordinating all media interviews for assigned sports.
Serve as the liaison to the Big Ten Network, ESPN, CBS and other national television networks for live shots and all requests pertaining to the Head Men’s Basketball Coach and the Maryland Men’s Basketball program.
Assist in implementation of Maryland’s MOMENTUM program, conceptualizing and coordinating programming and resources which assist current Maryland student-athletes with Name. Image and Likeness.
Stay updated on the latest Media and NIL trends.
Must adhere to all University, Maryland Athletics, Big Ten and NCAA rules and regulations.
Perform other related duties as assigned.
Minimum Qualifications: Bachelor’s degree in Communications, Journalism or related field and a minimum of 5-7 years of experience within a collegiate athletic environment or professional team is required. Must have professional experience in public relations, media relations, sports writing or demonstrated experience in a university sports information office or similar setting; demonstrated successful content development experience via storytelling, content creation, social media, digital media; possess excellent writing skills and be a strong communicator; must possess incredible attention to detail and be proficient in AP style; ability to work under pressure to manage tight deadlines while juggling multiple projects in a dynamic environment; must possess outstanding interpersonal skills, along with the ability to build and maintain effective working relationships; strong knowledge in MS Office Suite, Google Applications, social media platforms, PhotoShop, InDesign, SIDEARM, in-game statistical software (Genius Sports/StatCrew) and demonstrated writing skills. The scope of the position requires the flexibility of schedule to work evenings and weekends (Non-standard work hours) and travel with athletic programs.
Preferences: Demonstrated experience with a NCAA Division I basketball program; experience with a Power 6 conference institution; experience with management of full-time staff members; and demonstrated ability of successful content development and creation is preferred.
To Apply: Submit applications electronically at https://ejobs.umd.edu. Search for position number 115043. For best consideration, applications should include (1) cover letter, (2) resume, and (3) names and contact information of at least three references. More information on Maryland Athletics can be found at www.umterps.com.
Best Consideration Date: Apply by July 15, 2022.
The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.
The University of Maryland is a member of the prestigious Association of American Universities and is located on a beautiful campus located eight miles north of the nation's capital in College Park, which was recently rated "Best place to Raise Kids in Maryland" by Bloomberg.com. The campus is also near Columbia, Maryland, which was listed as the #2 “Best Place to Live” by Money Magazine. The Athletic Program has won 20 national championships over the last 15 years and is a charter member of the Big Ten Conference. Currently, 78 of the University's academic programs are ranked in their respective Top 25 nationally.