What You'll Do: Provide strategic direction, planning, and execution for all marketing, promotions, ticket sales, and fan experience efforts for assigned sports programs. Develop and implement integrated, data-informed marketing plans that drive revenue growth, maximize attendance, and elevate brand identity of each program. Collaborate directly with head coaches and sport administrators to align departmental goals with team-specific objectives. Lead creative direction for game presentation, including theme nights, video board production, sponsor activations, and in-venue experiences. Ensure strategies drive digital engagement through social media, email campaigns, and merchandise integration, while aligning with university-wide branding efforts. Serve as primary lead on major depar